--- title: "Creative Services, Media Planning & Buying and Search Engine Optimisation" ocid: "ocds-h6vhtk-03fbd9" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03fbd9" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03fbd9.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03fbd9.json" source: "Find A Tender Service" current_stage: "Award" buyer: "TRANSPENNINE TRAINS LIMITED" published: "2026-01-30" --- # Creative Services, Media Planning & Buying and Search Engine Optimisation Buyer: TRANSPENNINE TRAINS LIMITED Current stage: Award OCID: ocds-h6vhtk-03fbd9 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03fbd9) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03fbd9.json) ## Summary Transpennine Trains Limited, headquartered in Manchester, is spearheading a procurement process for "Creative Services, Media Planning & Buying and Search Engine Optimisation." This tender, classified under advertising and marketing services, seeks innovative solutions for the development and execution of comprehensive marketing campaigns, media planning and buying, as well as SEO strategies. The procurement, structured into three active lots, offers a total value excluding VAT of £21,000,000, with a procurement method described as a competitive procedure with negotiation. Key details include the delivery location centred in Manchester, UK, and a submission deadline on 11th October 2023. This tender opens up expansive opportunities for businesses in the marketing and advertising industries, especially those specialising in creative media, strategic media buying, and SEO services. With a significant investment involved and the potential for contract extension, SMEs and larger enterprises stand to benefit from aligning their business capabilities with the specified requirements. Companies with expertise in integrated marketing campaign execution, cross-channel media engagement, and technical SEO implementations are well-positioned to compete and potentially secure a substantial foothold through this opportunity. The active contracts provide an optimal platform for fostering long-term business growth through strategic partnership with a major rail service operator. ## Notice There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - *High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. *Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. *Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE's SEO strategy which covers content optimisation, technical SEO and backlinks. Please refer to the attached Memorandum of Information. ### Lot Information Creative Media The Agency will be responsible for development and full delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in a brief with the ITN and subsequent Scope of Work. Please refer to the Memorandum of Information for further details. Renewal: Contract may be extended for further periods of up to a total of two years. Media Buying *High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives from a longer-term perspective. *Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points and to capitalize on the latest trends. *Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client organization. Refer to the Memorandum of Information for further details. Renewal: Contract may be extended for further periods up to a total of two years. Search Engine Optimisation Plan and support the implementation of TPE's SEO strategy which covers content optimisation, technical SEO and backlinks. Analyse the TPE website and identify key areas of improvement, creating the content TPE need to action the changes. Run regular SEO reporting to analyse performance, optimising future recommendations accordingly. Refer to the Memorandum of Information for further details. Renewal: Contract may be extended for further periods of up to a total of two years. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/008695-2026 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Competitive procedure with negotiation | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 30 Jan 2026 | | Submission deadline | 11 Oct 2023 | | Future notice date | Not specified | | Award date | 30 Jan 2026 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £14,000,000 | | Lots value | £14,150,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Cancelled | | Lots status | Cancelled | | Awards status | Unsuccessful | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | TRANSPENNINE TRAINS LIMITED | | Locality | MANCHESTER | | Post town | Manchester | | Postcode | M1 6LT | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD3 Greater Manchester | | ITL 3 | TLD33 Manchester | | Local authority | Manchester | | Electoral ward | Piccadilly | | Westminster constituency | Manchester Central | | Delivery location | TLD33 Manchester | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79342000 - Marketing services ## Release History - 30 Jan 2026 at 21:05 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/008695-2026 - 12 Sep 2023 at 09:06 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/026886-2023 - 11 Sep 2023 at 18:06 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/026862-2023 ## Notice URLs - https://www.delta-esourcing.com - https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=1010889399 - https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=808521854 - https://www.delta-esourcing.com/tenders/UK-UK-Manchester:-Advertising-and-marketing-services./Z5NAF5FQA5 - https://www.tpexpress.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03fbd9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03fbd9.json.