--- title: "Creative Services, Media Planning & Buying and Search Engine Optimisation" ocid: "ocds-h6vhtk-03fbe8" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03fbe8" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-03fbe8.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-03fbe8.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "TRANSPENNINE TRAINS LIMITED" published: "2023-09-12" --- # Creative Services, Media Planning & Buying and Search Engine Optimisation Buyer: TRANSPENNINE TRAINS LIMITED Current stage: Tender OCID: ocds-h6vhtk-03fbe8 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03fbe8) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-03fbe8.json) ## Summary The Transpennine Trains Limited has issued a tender for Creative Services, Media Planning & Buying, and Search Engine Optimisation. The procurement is in the services category, with a total value of £14,000,000. The tender consists of three Lots, each with specific requirements and durations. The procurement method is selective, using a negotiated procedure with prior call for competition. The deadline for submissions is October 12, 2023, with a bid validity period until February 29, 2024. The buying organisation is based in Manchester, United Kingdom. This tender from Transpennine Trains Limited presents lucrative opportunities for businesses in the advertising and marketing services sector. Companies specializing in integrated marketing campaigns, media planning and buying, and search engine optimisation are well-suited to compete. The procurement process involves multiple stages and offers the potential for contract extensions. Interested businesses should adhere to the submission terms and ensure compliance with the selection criteria outlined in the tender documentation. ## Notice There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - *High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. *Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. *Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE's SEO strategy which covers content optimisation, technical SEO and backlinks. ### Lot Information Creative Media The Agency will be responsible for development and full delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in a brief with the ITN and subsequent Scope of Work. Please refer to the Memorandum of Information for further details. Renewal: Contract may be extended for further periods of up to a total of two years. Media Planning & Buying *High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives from a longer-term perspective. *Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points and to capitalize on the latest trends. *Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client organization. Refer to the Memorandum of Information for further details. Renewal: Contract may be extended for further periods up to a total of two years. Search Engine Optimisation Plan and support the implementation of TPE's SEO strategy which covers content optimisation, technical SEO and backlinks. Analyse the TPE website and identify key areas of improvement, creating the content TPE need to action the changes. Run regular SEO reporting to analyse performance, optimising future recommendations accordingly. Refer to the Memorandum of Information for further details. Renewal: Contract may be extended for further periods of up to a total of two years. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/026885-2023 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Negotiated procedure with prior call for competition | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 12 Sep 2023 | | Submission deadline | 12 Oct 2023 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £14,000,000 | | Lots value | £14,150,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | TRANSPENNINE TRAINS LIMITED | | Locality | MANCHESTER | | Post town | Manchester | | Postcode | M1 6LT | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD3 Greater Manchester | | ITL 3 | TLD33 Manchester | | Local authority | Manchester | | Electoral ward | Piccadilly | | Westminster constituency | Manchester Central | | Delivery location | TLD33 Manchester | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79342000 - Marketing services ## Release History - 12 Sep 2023 at 09:06 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/026885-2023 ## Notice URLs - https://www.delta-esourcing.com/respond/U83P72G8SW - https://www.delta-esourcing.com/tenders/UK-UK-Manchester:-Advertising-and-marketing-services./U83P72G8SW - https://www.tpexpress.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-03fbe8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-03fbe8.json.