---
title: "BTA1855 - Meta Advertising (Facebook and Instagram)"
ocid: "ocds-h6vhtk-040201"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-040201"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-040201.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-040201.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "VISITBRITAIN/VISITENGLAND"
published: "2023-09-19"
---

# BTA1855 - Meta Advertising (Facebook and Instagram)

Buyer: VISITBRITAIN/VISITENGLAND  
Current stage: Award  
OCID: ocds-h6vhtk-040201

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-040201)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-040201.json)

## Summary

The procurement process for contract BTA1855 titled "Meta Advertising (Facebook and Instagram)" was recently completed by VisitBritain/VisitEngland, a public body based in London, United Kingdom. The contract falls under the services category for advertising campaign services. The procurement method used was a limited award procedure without prior publication of a call for competition. The contract, valued at £500,000, was awarded to Meta Platform Ireland Limited. The deadline for bids was on 2023-09-06.

This tender for advertising services on social media platforms presents business growth opportunities for companies specializing in digital marketing and advertising services. Businesses with experience in managing social media advertising campaigns, particularly on platforms like Facebook and Instagram, would be well-suited to compete for this contract. By delivering targeted and engaging content, businesses can help VisitBritain/VisitEngland enhance its social media performance, reach, and ROI metrics.

## Notice

This contract will be used to cover all spend under a total PS50k on the social media platforms Facebook and Instagram.

On these platforms, VisitBritain content reaches a small
audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be
"boosted" to a larger audience this increases reach,
engagement and therefore improves social media
performance, which contributes to VisitBritain's ROI
calculations.

### Lot Information

Lot 1

Single Tender Action - Award of Meta Advertisng (Facebook and Instagram)

### Procurement Information

Contract awarded via Single Tender Action under Public Contracts Regulation 32(2)(b)(ii) due to the absence of competition for technical reasons as approved by VisitBritain and DCMS (Sponsor Organisation)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/027651-2023 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Sep 2023 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 5 Sep 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £500,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITBRITAIN/VISITENGLAND |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 0BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | META PLATFORM IRELAND |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 19 Sep 2023 at 13:40 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/027651-2023

## Notice URLs

- http://www.gov.uk/courts-tribunals
- http://www.visitbritain.org
- https://visitbritain.force.com/s/Welcome

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-040201. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-040201.json.