---
title: "GMCA 814 - Contract for the Provision of (1)Greater Manchester International Rebound Programme 2022-23; and (2) MM Business Plan 2023-24"
ocid: "ocds-h6vhtk-040680"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-040680"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-040680.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-040680.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "GREATER MANCHESTER COMBINED AUTHORITY"
published: "2023-09-29"
---

# GMCA 814 - Contract for the Provision of (1)Greater Manchester International Rebound Programme 2022-23; and (2) MM Business Plan 2023-24

Buyer: GREATER MANCHESTER COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-h6vhtk-040680

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## Summary

The Greater Manchester Combined Authority has completed the procurement process for the "GMCA 814 - Contract for the Provision of (1) Greater Manchester International Rebound Programme 2022-23; and (2) MM Business Plan 2023-24" in the services category. The contract involves the provision of strategic expertise and tactical delivery of marketing and communications activity to raise the profile of Greater Manchester regionally, nationally, and internationally. The procurement method was a limited award procedure without prior publication of a call for competition. The buyer is the Greater Manchester Combined Authority, and the contract was signed on August 22, 2023.

This tender provides an opportunity for businesses involved in market research, polling, statistics, and marketing and communications services to compete. The aim is to increase visits, inward investment, business conferences, and sporting events in Greater Manchester, aligning with the city region's strategy for prosperity, environmental sustainability, and fairness. Businesses with expertise in visitor destination promotion, campaign development, digital and social media marketing, and international media engagement are well-suited to participate and contribute to the recovery and growth of Greater Manchester's visitor economy.

## Notice

Provision of strategic expertise and tactical delivery of marketing and communications activity to raise the profile of Greater Manchester on a regional, national and international basis.

### Lot Information

Lot 1

The overarching objective of this programme of work is for Marketing Manchester to provide strategic expertise and tactical delivery of marketing and communications activity to raise the profile of Greater Manchester on a regional, national and international basis. The aims are to increase the number of visits, inward investment, business conferences and sporting events, to deliver against the ambitions of the Greater Manchester Strategy to be a prosperous, greener and fairer city region. Specific KPIs are set out below. Marketing Manchester will: * Develop a strategic, tactical and evidence-based approach to raising the profile of Greater Manchester as a visitor destination, to regional, national and international audiences, to achieve annual KPI's, Including the management and delivery of visitmanchester.com * Raise 100% match funding to support delivery of campaign activity. * Deliver an average return on investment of funding of 16:1. * Support the recovery of the visitor economy, from the impacts of Brexit and the Covid 19 Pandemic * Increase demand in the 'off peak', increase overnight staying visitors and increase day visitors. * Enhanced promotion of GMS frontier sectors and enhance delivery capacity by adding new dedicated resource to focus on growth in Low Carbon, Creative Industries and Capital Investment. * Delivery of tactical campaigns including digital and social activity to drive visits to visitmanchester.com and investinmanchester.com * National and International media engagement programme to raise the global profile of Greater Manchester's USP's. * Provide quarterly performance reports to GMCA through the International and Marketing Advisory Board (IMAB), GM Business & Economy Scrutiny Committees and other Boards as required

### Procurement Information

The supplier is uniquely able to deliver this contract as the only overarching Destination Management Organisation for Greater Manchester and the city region's only Local designated Visitor Economy Partnership. This is further detailed below: * The Supplier was incorporated as a Company Limited by Guarantee on the 30 April 1996 with the following company objects: (i) To promote the economic benefits of Greater Manchester and its surrounding regions ("the Area"). (ii) To create and develop a widely accepted marketing image for the Area. (iii) To co-ordinate and integrate marketing on behalf of the Area across the public and private sector. (iv) To create partnerships and appropriate methods of communications in furtherance of these objects. * Marketing Manchester (supplier) was incorporated by the Association of Greater Manchester Authorities to lead the vision and strategy for the promotion and brand positioning of Greater Manchester as a top world-ranked place to visit, invest, meet, live and study. Marketing Manchester is a Local Visitor Economy Partnership, leading the visitor economy, attracting businesses and inward investment and supporting Greater Manchester's Business Board. Marketing Manchester has a strategic objective to amplify GM's shared global ambition, attracting business, investment and talent from across the world. * In April 2023, VisitEngland the national lead for Visitor Economy, awarded Local Visitor Economy Partnership (LVEP) status to Marketing Manchester. This was as a result of Marketing Manchester's 25 year record of delivering economic benefit to Greater Manchester and leading the visitor economy. Marketing Manchester is the only LVEP for Greater Manchester. * The supplier is the only Destination Management Organisation (DMO) for Greater Manchester. A destination Management Organisation leads on engaging with complex stakeholders across private sector and public sector, including; Local Authorities, Visitor Economy and Frontier Sector private businesses, working with these stakeholders to drive growth across Greater Manchester. * The marketing agency that supports Manchester Investment and Development Agency Service Limited ("MIDAS"), Manchester's inward investment agency, in the delivery of promotion focusing on GM Frontier Sectors. This includes delivery of digital, innovation and green campaigns and supporting international business development activity and missions.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/028739-2023 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Sep 2023 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 21 Aug 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £1,756,750 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GREATER MANCHESTER COMBINED AUTHORITY |
| Locality | SALFORD |
| Post town | Manchester |
| Postcode | M27 8US |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD34 Greater Manchester South West |
| Local authority | Salford |
| Electoral ward | Swinton Park |
| Westminster constituency | Salford |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MARKETING MANCHESTER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79300000 - Market and economic research; polling and statistics

## Release History

- 29 Sep 2023 at 09:44 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/028739-2023

## Notice URLs

- https://www.greatermanchester-ca.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-040680. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-040680.json.