---
title: "Higher Education Marketing Agency to Support the Implementation of Student Recruitment Campaigns"
ocid: "ocds-h6vhtk-040906"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-040906"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-040906.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-040906.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF CHESTER"
published: "2023-12-21"
---

# Higher Education Marketing Agency to Support the Implementation of Student Recruitment Campaigns

Buyer: UNIVERSITY OF CHESTER  
Current stage: Award  
OCID: ocds-h6vhtk-040906

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-040906)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-040906.json)

## Summary

The University of Chester has awarded a contract for a Higher Education Marketing Agency to support the implementation of student recruitment campaigns. The contract falls under the services category and covers primarily media planning and buying. The contract will last for two years with the option to extend for an additional 24 months. Net Natives Limited has been awarded the contract, valued at £3,000,000. The University will collaborate with the agency on campaign strategy, aiming to gain a competitive edge. The University may also require creative services from the agency.

This tender by the University of Chester offers opportunities for businesses specializing in marketing services, particularly those experienced in Higher Education marketing. Businesses with expertise in media planning, buying, and campaign strategy would be well-suited to compete for this contract. The University's preference for collaborative working and a focus on audience insights and market competitiveness opens doors for agencies looking to showcase their creativity and strategic abilities in the education sector.

## Notice

The University of Chester invited tenders for a specialist Higher Education marketing agency through the UK Open Procedure under the Public Contracts Regulations 2015 and The Public Procurement (Amendment etc.) (EU Exit) Regulations 2020 to support primarily with media planning and buying for its student recruitment campaigns. This will be a two-year contract with the option to extend for a further 24-months on a year-by-year basis. Although the University was looking for an agency to help principally with media planning and buying, the expectation is that the successful agency will work collaboratively with the University on campaign strategy, providing relevant audience, market, and competitor insights to help the University gain a competitive advantage. Further to this, from time-to-time, the University may wish to tap into any creative services available within the agency to help with the production of creative assets and development of our messaging strategy.

### Lot Information

Lot 1

The specific requirements of this contract are for the implementation of our 2024, 2025 and 2026 UK student recruitment campaigns. It should be noted that a media plan for the pre-application stage of the 2024 recruitment campaign is already being implemented, so the initial focus, following this award, will be on post application conversion and late applications for the 2024 cycle, as well as early engagement for the 2025 cycle. Further to this, we may also require support for postgraduate and international student recruitment campaigns. Further details were available in the tender documents.Please note the estimated total value includes the optional extension periods. The values stated in this notice are not for the marketing agency fees, but are for the total budget estimated across the potential 4 years of this contract for all associated media and advertising costs. The Marketing Agency costs are estimated to be between PS200,000 and PS250,000 depending upon actual requirements across the potential 4 years of this contract.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/037706-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Dec 2023 |
| Submission deadline | 8 Nov 2023 |
| Future notice date | Not specified |
| Award date | 19 Dec 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £3,000,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £3,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF CHESTER |
| Locality | CHESTER |
| Post town | Chester |
| Postcode | CH1 4BJ |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD6 Cheshire |
| ITL 3 | TLD63 Cheshire West and Chester |
| Local authority | Cheshire West and Chester |
| Electoral ward | Chester City & the Garden Quarter |
| Westminster constituency | Chester North and Neston |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NET NATIVES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 21 Dec 2023 at 14:36 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/037706-2023
- 9 Oct 2023 at 13:15 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/029705-2023

## Notice URLs

- http://www.chester.ac.uk
- https://in-tendhost.co.uk/universityofchester

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-040906. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-040906.json.