---
title: "Digital Advertising"
ocid: "ocds-h6vhtk-040f59"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-040f59"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-040f59.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-040f59.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "SWANSEA UNIVERSITY"
published: "2024-09-26"
---

# Digital Advertising

Buyer: SWANSEA UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-040f59

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-040f59)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-040f59.json)

## Summary

Swansea University has initiated an active tender process for a 3-year contract, starting in March 2024, with an option to extend for an additional 12 months. The tender titled "Digital Advertising" falls under the services category and focuses on procuring media buying for digital advertising to support student recruitment. The location of the contract is within the UK, and key deadlines include the tender period ending on 27th November 2023. The open procedure procurement method is employed, welcoming electronic submissions in English or Welsh. Critical award criteria include a mix of approach, expertise, client/agency relationship, and price considerations.

This tender presents significant growth opportunities for businesses specialising in digital advertising services, particularly those experienced in working with Higher Education Institutions. Companies certified as Google or Facebook partners with a deep understanding of the UK, EU, and international student recruitment cycles are well-suited to compete. The contract, valued at £1.2 million, offers a robust platform for enhancing business portfolios and establishing long-term relationships with a prestigious educational institution like Swansea University. The procurement process favours well-coordinated consortia and firms capable of managing extensive digital advertising projects.

## Notice

The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1). Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising. The University wishes to appoint an external Contractor to help deliver advertising of key marketing and communications projects throughout the year as well as ad hoc projects as they arise. The appointment requires the Contractor to buy and manage advertising on behalf of the University. The University does not expect the successful organisation(s) to undertake creative design (this is a separate contract) but does expect that the Contractors will liaise with the Universities creative design agencies and in-house design teams where necessary.

### Lot Information

Lot 1

The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1). Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising. The appointed contractor will have extensive expertise in managing and implementing digital advertising to include (but not exclusively) social, search and programmatic advertising with Higher Education Institutions. Contractors are expected to be Google and/or Facebook partner certified and have a deep understanding of the student recruitment cycle for Undergraduate and Postgraduate students in the UK, EU and internationally.

Renewal: 3 year contract plus a an additional 1 year optional extension period (3+1)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/030839-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Sep 2024 |
| Submission deadline | 27 Nov 2023 |
| Future notice date | Not specified |
| Award date | 11 Apr 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,200,000 |
| Lots value | £1,200,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SWANSEA UNIVERSITY |
| Locality | SWANSEA |
| Post town | Swansea |
| Postcode | SA2 8PP |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL43 Swansea |
| Local authority | Swansea |
| Electoral ward | Sketty |
| Westminster constituency | Swansea West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ADGEN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services

## Release History

- 26 Sep 2024 at 14:43 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/030839-2024
- 26 Oct 2023 at 14:48 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/031661-2023

## Notice URLs

- http://www.swansea.ac.uk
- https://etenderwales.bravosolution.co.uk
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0345

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-040f59. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-040f59.json.