---
title: "EC0995 Media Buying"
ocid: "ocds-h6vhtk-040fdd"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-040fdd"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-040fdd.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-040fdd.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF EDINBURGH"
published: "2023-10-27"
---

# EC0995 Media Buying

Buyer: UNIVERSITY OF EDINBURGH  
Current stage: Award  
OCID: ocds-h6vhtk-040fdd

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-040fdd.json)

## Summary

The University of Edinburgh has issued a tender for Media Buying services, with a focus on advertising and marketing. The procurement process is currently at the active stage. The University is seeking competitive tenders for media solutions aimed at raising awareness among key stakeholders and attracting prospective students. The contract value estimate is GBP 8.5 million, with a contract period of 3 years and an option for extension. The tender is open for submission until November 30th, 2023, with bid opening scheduled for the same day at the Procurement Office.

This tender by the University of Edinburgh for Media Buying services presents business growth opportunities for companies specializing in advertising and marketing services. Businesses that can offer innovative media solutions tailored to the diverse needs of an educational institution are well-suited to compete in this tender. Prospective suppliers are encouraged to engage with the University to achieve positive community benefits, as community benefits are integrated into the requirement and form part of the award criteria for this tender.

## Notice

The University of Edinburgh is inviting competitive tenders for provision of Media Buying services. The media solutions required by the University reflect the scale and diversity of the institution and include a mixture of planned annual and ad hoc or reactive activity. The bulk of our media spend is directed at awareness raising amongst key stakeholders and attracting applications from prospective students in multiple markets, but we also actively promote our wider events and services. A growing proportion of activity is institution-wide, but the bulk of activity (and spend) is devolved to school level and below. Most schools create an annual plan and schedule their media spend each summer and that will account for the bulk of spending. However, there is also ad hoc activity as and when new programmes are launched, events are scheduled, or other requirements arise throughout the year. The Accommodation Catering and Events service area will have a detailed annual plan but will require media solutions and research on different campaigns across its many markets, i.e. hospitality and tourism, food and drink, conference and events, property (Landlord Lettings) and nurseries.

### Lot Information

Lot 1

The University of Edinburgh is inviting competitive tenders for provision of Media Buying services. The media solutions required by the University reflect the scale and diversity of the institution and include a mixture of planned annual and ad hoc or reactive activity. The bulk of our media spend is directed at awareness raising amongst key stakeholders and attracting applications from prospective students in multiple markets, but we also actively promote our wider events and services. A growing proportion of activity is institution-wide, but the bulk of activity (and spend) is devolved to school level and below. Most schools create an annual plan and schedule their media spend each summer and that will account for the bulk of spending. However, there is also ad hoc activity as and when new programmes are launched, events are scheduled, or other requirements arise throughout the year. The Accommodation Catering and Events service area will have a detailed annual plan but will require media solutions and research on different campaigns across its many markets, i.e. hospitality and tourism, food and drink, conference and events, property (Landlord Lettings) and nurseries. Additional information: The intended contract is for 3 years with the option to extend for a further +1, +1 year. The contract value estimate of GBP 8.5m is based on the full maximum five year total potential contract term.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/031883-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Oct 2023 |
| Submission deadline | 30 Nov 2023 |
| Future notice date | Not specified |
| Award date | 27 Oct 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £85,000,000 |
| Lots value | £8,500,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Cancelled |
| Lots status | Cancelled |
| Awards status | Unsuccessful |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF EDINBURGH |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH1 1HT |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | City Centre |
| Westminster constituency | Edinburgh East and Musselburgh |
| Delivery location | TLM75 City of Edinburgh |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 27 Oct 2023 at 15:23 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/031883-2023
- 27 Oct 2023 at 14:56 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/031861-2023

## Notice URLs

- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000744845
- https://www.ed.ac.uk
- https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00107
- https://www.publictendersscotland.publiccontractsscotland.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-040fdd. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-040fdd.json.