---
title: "EC0995 Media Buying"
ocid: "ocds-h6vhtk-040fe1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-040fe1"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-040fe1.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-040fe1.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF EDINBURGH"
published: "2024-03-21"
---

# EC0995 Media Buying

Buyer: UNIVERSITY OF EDINBURGH  
Current stage: Award  
OCID: ocds-h6vhtk-040fe1

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## Summary

The University of Edinburgh has completed the procurement process for Media Buying services under the title "EC0995 Media Buying". The procurement falls under the industry category of advertising and marketing services. The University sought competitive tenders for media solutions targeting a range of stakeholders and markets, with a focus on annual as well as ad hoc activities. The procurement stage was awarded to the supplier Spiritmedia Scotland, with a contract value of GBP 8.5 million signed on 15th March 2024.

This tender opportunity from the University of Edinburgh presents potential business growth prospects for companies offering advertising and marketing services. Businesses capable of providing media solutions tailored to a diverse range of markets and stakeholders are well-suited to compete. The procurement process aimed at selecting a supplier for a 3-year contract, with possible extensions, highlighting a significant opportunity for companies in the advertising sector to engage with a prestigious institution like the University of Edinburgh.

## Notice

The University of Edinburgh is inviting competitive tenders for provision of Media Buying services. The media solutions required by the University reflect the scale and diversity of the institution and include a mixture of planned annual and ad hoc or reactive activity. The bulk of our media spend is directed at awareness raising amongst key stakeholders and attracting applications from prospective students in multiple markets, but we also actively promote our wider events and services. A growing proportion of activity is institution-wide, but the bulk of activity (and spend) is devolved to school level and below. Most schools create an annual plan and schedule their media spend each summer and that will account for the bulk of spending. However, there is also ad hoc activity as and when new programmes are launched, events are scheduled, or other requirements arise throughout the year. The Accommodation Catering and Events service area will have a detailed annual plan but will require media solutions and research on different campaigns across its many markets, i.e. hospitality and tourism, food and drink, conference and events, property (Landlord Lettings) and nurseries.

### Lot Information

Lot 1

The University of Edinburgh is inviting competitive tenders for provision of Media Buying services. The media solutions required by the University reflect the scale and diversity of the institution and include a mixture of planned annual and ad hoc or reactive activity. The bulk of our media spend is directed at awareness raising amongst key stakeholders and attracting applications from prospective students in multiple markets, but we also actively promote our wider events and services. A growing proportion of activity is institution-wide, but the bulk of activity (and spend) is devolved to school level and below. Most schools create an annual plan and schedule their media spend each summer and that will account for the bulk of spending. However, there is also ad hoc activity as and when new programmes are launched, events are scheduled, or other requirements arise throughout the year. The Accommodation Catering and Events service area will have a detailed annual plan but will require media solutions and research on different campaigns across its many markets, i.e. hospitality and tourism, food and drink, conference and events, property (Landlord Lettings) and nurseries. Additional information: The intended contract is for 3 years with the option to extend for a further +1, +1 year. The contract value estimate of GBP 8.5m is based on the full maximum five year total potential contract term.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/009188-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Mar 2024 |
| Submission deadline | 30 Nov 2023 |
| Future notice date | Not specified |
| Award date | 15 Mar 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £8,500,000 |
| Lots value | £8,500,000 |
| Awards value | Not specified |
| Contracts value | £8,500,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF EDINBURGH |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH1 1HT |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | City Centre |
| Westminster constituency | Edinburgh East and Musselburgh |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SPIRITMEDIA SCOTLAND |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 21 Mar 2024 at 13:05 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/009188-2024
- 27 Oct 2023 at 15:17 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/031881-2023

## Notice URLs

- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000748769
- https://www.ed.ac.uk
- https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00107
- https://www.publictendersscotland.publiccontractsscotland.gov.uk/
- https://www.spiritmediaworks.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-040fe1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-040fe1.json.