--- title: "Digital Marketing Services - RAF Museum" ocid: "ocds-h6vhtk-041673" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-041673" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-041673.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-041673.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "ROYAL AIR FORCE MUSEUM" published: "2023-11-07" --- # Digital Marketing Services - RAF Museum Buyer: ROYAL AIR FORCE MUSEUM Current stage: Tender OCID: ocds-h6vhtk-041673 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-041673) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-041673.json) ## Summary The Royal Air Force Museum (RAFM) is seeking digital marketing services for its website and online shop. The tender, titled "Digital Marketing Services - RAF Museum," falls under the advertising and marketing services category. The procurement stage is currently active, with a contract value of £750,000. The services include website UX design, digital acquisition campaigns, Adwords management, SEO, and more. The procurement method is an open procedure with a tender deadline of December 8, 2023, and a contract start date of March 1, 2024, lasting until February 28, 2027, in London. This tender from the RAF Museum presents an opportunity for digital services agencies to enhance the museum's online presence. Businesses specialised in digital marketing, UX design, SEO, and SEM would be well-suited to compete for this contract. The RAF Museum emphasises quality criteria like company support, staffing, partnership, creativity, as well as price in the selection process. Winning bidders will need to showcase expertise in user research, campaign management, content strategy, and performance measurement. The contract allows electronic responses and has provisions for electronic catalogues and electronic invoicing. ## Notice The RAFM requires a digital services agency to provide digital services for the Museum including: - Website UX, design and content, for the main museum website www.rafmuseum.org and the museum's online shop www.rafmuseumshop.com. - Platform and server management - Digital acquisition campaigns, focussed primarily on the Museum's commercial and business objectives - Management of the Museum's Adwords Account - SEO and SEM ### Lot Information Lot 1 All bidders will need to consider and propose services and costs for the following: regarding Core Services. a. UX Design User Research: Conduct user research to gain insights into the target audiences, their needs, behaviours, and preferences. How do they interact with the current website. b. UX Design Audit: Perform a thorough UX audit of the main museum website, identifying areas for improvement and providing actionable recommendations. c. Customer Journey: Create optimised customer journeys with personas built on the existing digital ecosystem. d. UX Design Implementation: Develop and implement UX designs based on the key findings and recommendations from the UX design audit. Focus on compelling reasons to visit, maximising visit conversion, commitment and commercial opportunity. e. UX Design System: Establish a UX design system to ensure consistency, efficiency, and scalability across the museum's digital properties. f. Website Management and Optimisation: Continually improve its performance, with a particular focus on enhancing conversion rates. Monitor, report and improve analytics. g. Digital Advertising Campaigns: Devise and execute cost effective digital advertising campaigns across a number of channels, including Search, Meta, and Instagram. h. Campaign landing pages: Create optimised campaign pages to improve conversion rates. i. Content Strategy: Audit existing website content and then create a high-level plan that identifies future content requirements, prioritisation and management tasks against specific website and digital campaign targets. j. SEO Strategy and Implementation: Develop and execute on-page, technical, and local SEO strategies to improve the website's visibility and organic search performance. k. Effective Management of Google Ad Grants: Efficiently manage the Museum's Google Ad Grants, maximizing the value and impact of the grant, which currently amounts to $40,000 per month. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/032930-2023 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 7 Nov 2023 | | Submission deadline | 8 Dec 2023 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 Mar 2024 - 28 Feb 2027 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £750,000 | | Lots value | £750,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | ROYAL AIR FORCE MUSEUM | | Locality | LONDON | | Post town | North West London | | Postcode | NW9 5LL | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI7 Outer London - West and North West | | ITL 3 | TLI71 Barnet | | Local authority | Barnet | | Electoral ward | Colindale North | | Westminster constituency | Hendon | | Delivery location | TLG West Midlands (England), TLI London | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 7 Nov 2023 at 13:50 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/032930-2023 ## Notice URLs - http://www.contractsfinder.service.gov.uk/ - http://www.mytenders.co.uk - https://www.gov.uk/government/publications/public-procurement-review-service-scope-and-remit - https://www.mytenders.co.uk/Search/Search_Switch.aspx?ID=230675 - https://www.mytenders.co.uk/search/Search_AuthProfile.aspx?ID=AA43210 - https://www.mytenders.co.uk/sitehelp/help_guides.aspx - https://www.rafmuseum.org.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-041673. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-041673.json.