--- title: "Media Buying for Student Recruitment" ocid: "ocds-h6vhtk-0417e7" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0417e7" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0417e7.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0417e7.json" source: "Find A Tender Service" current_stage: "Award" buyer: "UNIVERSITY OF DUNDEE" published: "2024-03-27" --- # Media Buying for Student Recruitment Buyer: UNIVERSITY OF DUNDEE Current stage: Award OCID: ocds-h6vhtk-0417e7 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0417e7) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0417e7.json) ## Summary The University of Dundee has completed a procurement process for "Media Buying for Student Recruitment" in the services category. The aim was to enhance student recruitment through marketing campaigns targeting UK and international markets. The University sought a media buying agency for this purpose. The procurement process was open and the contact address for the University is in Dundee. The University awarded the contract to Education Cubed Ltd on 18th March 2024. This tender provides business growth opportunities for media buying agencies specialising in education services marketing. Companies offering advertising, marketing consultancy, direct marketing, and recruitment services are well-suited to compete. The University of Dundee's procurement stage included an active tender for a media buying service with a contract value of £1,000,050. The initial contract duration is 2 years with a possible 1-year extension, offering stability for interested businesses. Interested parties should consider the University's stated objective of increasing student applications to grow matriculations and income. ## Notice The University of Dundee runs a number of student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from UK and international markets. To achieve this, the University wish to engage the services of a media buying agency. ### Lot Information Lot 1 The University of Dundee runs a number of student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from UK and international markets. To achieve this, the University wish to engage the services of a media buying agency Options: The contract will serve both the central and business school marketing teams' activities, though it may evolve to incorporate additional ad-hoc marketing activities to support additional schools within the University and regional marketing activity. Renewal: The initial contract duration shall be for a 2-year period with the option to extend for a further 1 12-month duration period subject to successful delivery of the initial period as determined by the University of Dundee Marketing Client. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/010115-2024 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 27 Mar 2024 | | Submission deadline | 13 Dec 2023 | | Future notice date | Not specified | | Award date | 18 Mar 2024 | | Contract period | Not specified | | Recurrence | November 2026 | ## Values | Field | Value | | --- | --- | | Tender value | £1,000,050 | | Lots value | £1,000,050 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Cancelled | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF DUNDEE | | Locality | DUNDEE | | Post town | Dundee | | Postcode | DD1 4HN | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM0 Eastern Scotland | | ITL 3 | TLM03 Angus and Dundee City | | Local authority | Dundee City | | Electoral ward | West End | | Westminster constituency | Dundee Central | | Delivery location | TLM71 Angus and Dundee City | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | EDUCATION CUBED | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security - 80 - Education and training services ### Codes - 79000000 - Business services: law, marketing, consulting, recruitment, printing and security - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79342100 - Direct marketing services - 79413000 - Marketing management consultancy services - 79600000 - Recruitment services - 80300000 - Higher education services ## Release History - 27 Mar 2024 at 16:16 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/010115-2024 - 13 Nov 2023 at 15:40 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/033497-2023 ## Notice URLs - http://www.dundee.ac.uk - http://www.publiccontractsscotland.gov.uk - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000750231 - https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00105 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0417e7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0417e7.json.