---
title: "Managed Service Provider (MSP) - Ad Publishing"
ocid: "ocds-h6vhtk-041996"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-041996"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-041996.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-041996.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "A T O C LTD"
published: "2023-11-14"
---

# Managed Service Provider (MSP) - Ad Publishing

Buyer: A T O C LTD  
Current stage: Tender  
OCID: ocds-h6vhtk-041996

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-041996)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-041996.json)

## Summary

The Rail Delivery Group (RDG) is seeking a Managed Service Provider (MSP) for online advertising services to drive revenue growth in the UK railway industry. The procurement is at the planning stage with an initial contract starting in March 2024. The tender, issued via RDG's system - Wax Digital, aims to streamline operations and drive innovation, with key requirements including Google certification, header bidding solution, live reporting, and GDPR compliance.

This tender presents an opportunity for Google Certified Publishing Partners with expertise in online advertising to compete for a long-term contract with RDG. Businesses capable of providing in-depth live reporting, GDPR compliance, and commercial and technical support will be well-suited to respond to this opportunity. The selective procurement method with prior competition call provides detailed submission terms and criteria for potential bidders to consider when preparing their bids.

## Notice

RDG seeks a Managed Service Provider (MSP) to enhance online advertising and achieve PS7 million in annual revenue growth over three years. RDG is a leading player in the UK railway industry, with high-traffic websites and apps. The MSP should be a Google Certified Publishing Partner, offer a header bidding solution, provide live reporting, and ensure GDPR compliance. This partnership aims to streamline operations and drive innovation, with an initial 3-year contract starting in March 2024. The tender will be issued by RDG's tendering system - Wax Digital. Access will be provided to bidders so they can access the tender documentation. If you are interested in responding to this notice, please do so via the link below: https://procurement.raildeliverygroup.com/

### Lot Information

Lot 1

Rail Delivery Group (RDG) is a membership body representing interests of train operating companies in the United Kingdom. RDG intends to secure a Managed Service Provider (MSP) capable of delivering a comprehensive range of services including but is not limited to: 1. Google Certification and Expertise * Google Certified Publishing Partner (GCPP) * Google Multiple Customer Management (MCM) 2. In-House Campaign Management * Access to Google AdManager360 via 'Teams' 3. Advertising Solutions * Header Bidding for Web & Apps * In-Depth Live Reporting Dashboard 4. Account Management * Dedicated GMT Time Zone Account Manager * Commercial and Technical Support for GMT * Growth and Optimization 5. Identifying Opportunities * Technological Issue Resolution 6. Compliance and Performance * GDPR, CPRA, and CCPA Compliance * Service Excellence and KPI Measurement

Renewal: The option to extend will be for up to a further 2 years, either as whole or as increments of no less than six months

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/033602-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Nov 2023 |
| Submission deadline | 14 Dec 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | A T O C LTD |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC1A 4HD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | City of London |
| Electoral ward | Aldersgate |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79300000 - Market and economic research; polling and statistics
- 79340000 - Advertising and marketing services

## Release History

- 14 Nov 2023 at 12:07 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/033602-2023

## Notice URLs

- https://procurement.raildeliverygroup.com/
- https://www.raildeliverygroup.com/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-041996. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-041996.json.