---
title: "GREAT Food and Drink - international market research"
ocid: "ocds-h6vhtk-041a9c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-041a9c"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-041a9c.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-041a9c.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2023-11-16"
---

# GREAT Food and Drink - international market research

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-h6vhtk-041a9c

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-041a9c)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-041a9c.json)

## Summary

The Department for Environment, Food & Rural Affairs (Defra) conducted a procurement process for "GREAT Food and Drink – international market research" services. The procurement method used was a limited Award procedure without prior publication of a call for competition. Kantar Public UK Limited was awarded the contract, valued at £182,557, signed on January 31, 2023. The procurement aimed to update perceptions of UK food and drink globally, assess awareness levels of UK food and drink abroad, and measure purchase intent and motivations for UK products.

This tender provides an opportunity for companies in the market research industry looking to expand their global reach. Businesses with expertise in market analysis and consumer behaviour research would be well-suited to compete in similar future tenders issued by Defra. Understanding international markets, consumer preferences, and product positioning are crucial for successful participation in similar procurement processes.

## Notice

GREAT Food and Drink - international market research

### Lot Information

Lot 1

Second wave of international research to update measurements of:
- Perceptions of UK food and drink, including overall food and drink culture, as well as key product categories e.g. spirits, meat, seafood, cheese
- Existing awareness of the UK's food and drink offer in-market 
- Levels of current purchase intent for UK food and drink and relevant motivations and drivers to purchase.

### Procurement Information

The requirement was competed last year with no bids received. Following on from this work Kantar completed, further work is required using the same baseline metrics to measure the success of the previous campaign.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/034000-2023 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Nov 2023 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 31 Jan 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £182,557 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KANTAR PUBLIC |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 16 Nov 2023 at 16:37 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/034000-2023

## Notice URLs

- http://www.kantar.com
- https://defra-family.force.com/s/Welcome
- https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-041a9c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-041a9c.json.