---
title: "Award Notice Roadside Advertising"
ocid: "ocds-h6vhtk-041b03"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-041b03"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-041b03.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-041b03.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NETWORK RAIL INFRASTRUCTURE LTD"
published: "2024-11-11"
---

# Award Notice Roadside Advertising

Buyer: NETWORK RAIL INFRASTRUCTURE LTD  
Current stage: Award  
OCID: ocds-h6vhtk-041b03

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## Summary

Network Rail Infrastructure Ltd has concluded the procurement for managing and maintaining its roadside advertising assets, securing a partnership that will help generate sustainable income for reinvestment into the operational railway. This award involves two key lots: Static Advertising and Digital Advertising, both awarded to Primesight Ltd. The procurement stage is in the 'Award' phase, with contracts signed on 30th September 2024, set to commence on 1st January 2025. The total contract duration is up to 120 months, including extension options. These services span all regions of the UK and cover advertising, promoting, managing, and maintaining both static and digital roadside panels, ensuring safety and operational availability.

This tender presents significant growth opportunities for businesses within the advertising services industry, particularly those proficient in managing large-scale advertising operations and capable of delivering end-to-end solutions. The contract's considerable duration and extensive geographic spread offer long-term revenue potential and market stability. Businesses specializing in digital and static advertising infrastructure, alongside those focusing on strategic sales and marketing within the rail industry, will find this project particularly suitable. With key criteria including financial performance, commercial acumen, and social value, well-rounded businesses can leverage this opportunity to expand their portfolio and reinforce their market presence.

## Notice

Network Rail (NR) went out to tender to look to procure a partner to manage maintain and sell its roadside advertising assets. This supports the aims of NR to deliver vital revenue to be reinvested into the operational railway. This concession will generate sustainable income from the estate for investment in the rail infrastructure. The supplier will be responsible for the full end-to-end service from sales and strategy to the operation and maintenance of all roadside advertising assets on behalf of Network Rail. The service will commence on 01/01/2025.

### Lot Information

Static Advertising

The Supplier will be responsible for: - Advertising, promoting and selling roadside advertising on NR owned static panels; - Managing and maintaining all static panels (including the structure) ensuring they are safe and available for sale to advertisers; - Conducting all safety inspections Additional information: 84 months is the initial term of the contract. The contract includes 3 extension options (subject to Network Rail's discretion) of 12+12+12 months for a total term of 120 months.

Digital Advertising

The Supplier will be responsible for: - Advertising, promoting and selling roadside advertising on NR owned digital panels; - Managing and maintaining all digital panels (including the structure) ensuring they are safe and available for sale to advertisers; - Conducting all safety inspections Additional information: 84 months is the initial term of the contract. The contract includes 3 extension options (subject to Network Rail's discretion) of 12+12+12 months for a total term of 120 months.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/036400-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Award procedure with prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Nov 2024 |
| Submission deadline | 26 Feb 2024 |
| Future notice date | Not specified |
| Award date | 29 Sep 2024 |
| Contract period | 11 Aug 2024 - 11 Aug 2031 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | £88,194,150 |
| Awards value | Not specified |
| Contracts value | £257,490,778 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NETWORK RAIL INFRASTRUCTURE LTD |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 8SW |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI45 Lambeth |
| Local authority | Lambeth |
| Electoral ward | Waterloo & South Bank |
| Westminster constituency | Vauxhall and Camberwell Green |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PRIMESIGHT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341200 - Advertising management services

## Release History

- 11 Nov 2024 at 12:30 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/036400-2024
- 17 Nov 2023 at 16:31 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/034165-2023

## Notice URLs

- https://networkrail.bravosolution.co.uk/web/login.html
- https://www.networkrail.bravosolution.co.uk
- https://www.networkrail.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-041b03. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-041b03.json.