---
title: "Media Buying Agency"
ocid: "ocds-h6vhtk-041d6b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-041d6b"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-041d6b.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-041d6b.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "EDINBURGH NAPIER UNIVERSITY"
published: "2024-02-20"
---

# Media Buying Agency

Buyer: EDINBURGH NAPIER UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-041d6b

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-041d6b.json)

## Summary

Edinburgh Napier University is seeking a Media Buying Agency to manage its advertising and targeting needs. The contract involves supporting brand and student recruitment campaigns, digital channels, and paid media. The University plans to establish a long-term partnership with the selected agency. The procurement process is in the tender stage, with a contract value of £3,314,200. The University expects the contract to last from March 4, 2024, to March 3, 2027, with potential extensions up to an additional 2 years. The procurement method is an open procedure under the services category.

This tender for a Media Buying Agency by Edinburgh Napier University presents an opportunity for businesses experienced in advertising and marketing services to engage with a prestigious educational institution. Companies with expertise in managing digital channels, audience focus, and creative strategies will be well-suited to compete. The University aims to establish a mutually beneficial partnership focusing on targeted advertising campaigns and innovative marketing approaches. The tender provides a chance for businesses to contribute to the University's marketing activities and support its student recruitment campaigns.

## Notice

Edinburgh Napier University (ENU) is looking to appoint an experienced and sector-leading Media Strategy and Buying Agency to manage and support the advertising and targeting requirements for our wide and varied marketing activities.

### Lot Information

Lot 1

The University is looking to develop a long-term partnership with an agency to help support the following initiatives: 1. Manage and support advertising efforts for all brand and student recruitment campaigns throughout the year, including tentpole campaigns, and always-on activities such as paid search. 2. Manage and support additional campaigns as needed, to aid with recruitment and CPD objectives. 3. Provide specialist expertise on a range of digital channels and best practice, for example how to navigate advertising with the waning prevalence of cookies. Additional information: Contract value reflects the successful bidder's fees plus the paid-for media.

Options: The Contract will commence on the 4th of March 2024 for a period of 3 years and expire on the 3rd of March 2027. As provided for in the Invitation to Tender, Edinburgh Napier University reserves the right to extend the Contract for a further 2 years in 1-year increments subject to satisfactory performance and continued University requirements. These shall be activated at the University's sole discretion.

Renewal: Two further contract extensions each of 1 year may be activated at the University's sole discretion.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/005457-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Feb 2024 |
| Submission deadline | 8 Jan 2024 |
| Future notice date | Not specified |
| Award date | 23 Jan 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £3,000,000 |
| Lots value | £3,000,000 |
| Awards value | Not specified |
| Contracts value | £3,314,200 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | EDINBURGH NAPIER UNIVERSITY |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH11 4BN |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Sighthill/Gorgie |
| Westminster constituency | Edinburgh South West |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HYBRID MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services

## Release History

- 20 Feb 2024 at 08:42 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/005457-2024
- 28 Nov 2023 at 15:43 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/035099-2023

## Notice URLs

- http://www.napier.ac.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000750582
- https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00340
- https://www.publictendersscotland.publiccontractsscotland.gov.uk/
- https://www.scotcourts.gov.uk/the-courts/court-locations/edinburgh-sheriff-court-and-justice-of-the-peace-court

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-041d6b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-041d6b.json.