---
title: "AWARDED CONTRACT 2023-646 AHDB Social Media requirements"
ocid: "ocds-h6vhtk-0421a4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0421a4"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0421a4.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0421a4.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AHDB (DEFRA NETWORK ETENDERING PORTAL)"
published: "2024-04-16"
---

# AWARDED CONTRACT 2023-646 AHDB Social Media requirements

Buyer: AHDB (DEFRA NETWORK ETENDERING PORTAL)  
Current stage: Award  
OCID: ocds-h6vhtk-0421a4

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## Summary

The AHDB (Agriculture and Horticulture Development Board) has awarded a contract for social media marketing services. The contract is for a Social Media partner to deliver consumer-facing social media activity, with a focus on creative achievement of goals. The procurement was initiated through an open tender process. The contract was awarded to Lux Illuminating Brands Ltd. The total contract value is £5,000,000. The AHDB is based in Coventry, UK. The procurement stage is now complete, with the contract signed on 23rd February 2024.

This tender presents an opportunity for marketing and advertising companies to compete for providing social media services. Businesses experienced in social media management and creative campaigns would be well-suited to bid for this opportunity. The contract period is from 1st April 2024 to 31st March 2030, providing a long-term opportunity for growth and partnership with AHDB. The award criteria include both quality and price aspects, with a focus on achieving value for money. Businesses interested in long-term partnership and delivering quality social media services should consider engaging with AHDB in this tender process.

## Notice

AWARDED CONTRACT - AHDB intend to procure a Contract for a successful Supplier/Agency for the provision of a Social Media partner to deliver its domestic, consumer facing 'always-on' social media activity, to help us creatively achieve our goals, whilst complying with legal obligations. The budget is variable due to the nature of the work and dependant on campaign activity throughout the duration of the contract.

### Lot Information

Lot 1

AWARDED CONTRACT - AHDB intend to procure a Contract for a successful Supplier/Agency for the provision of a Social Media partner to deliver its domestic, consumer facing 'always-on' social media activity, to help us creatively achieve our goals, whilst complying with legal obligations. The budget is variable due to the nature of the work and dependant on campaign activity throughout the duration of the contract.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/012329-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Apr 2024 |
| Submission deadline | 22 Jan 2024 |
| Future notice date | Not specified |
| Award date | 23 Feb 2024 |
| Contract period | 31 Mar 2024 - 31 Mar 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £5,000,000 |
| Lots value | £5,000,000 |
| Awards value | Not specified |
| Contracts value | £5,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB (DEFRA NETWORK ETENDERING PORTAL) |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4SU |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LUX ILLUMINATING BRANDS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 16 Apr 2024 at 11:34 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/012329-2024
- 5 Dec 2023 at 08:46 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/035729-2023

## Notice URLs

- http://www.getlux.co.uk
- https://defra-family.force.com/s/Welcome
- https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
- https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0421a4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0421a4.json.