--- title: "Paid Search Services" ocid: "ocds-h6vhtk-0422a9" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0422a9" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0422a9.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0422a9.json" source: "Find A Tender Service" current_stage: "Award" buyer: "ORDNANCE SURVEY LIMITED" published: "2024-08-14" --- # Paid Search Services Buyer: ORDNANCE SURVEY LIMITED Current stage: Award OCID: ocds-h6vhtk-0422a9 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0422a9) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0422a9.json) ## Summary Ordnance Survey Limited (OS) has concluded its procurement process for "Paid Search Services" in the marketing services industry category, located in Southampton (UKJ32 region). This tender, now at the award stage, was conducted using the open procedure. The contract, set to run for two years with potential annual extensions of up to two additional years, involves managing OS's UK paid search and app campaigns across Google, Bing, Apple Search, and Amazon Advertising. Key dates include the tender period's end on 15 January 2024 and the contract's active award status as of 24 March 2024. The plan includes a significant media budget approximating £750,000 for FY23/24, with total contract value estimated at £3,300,000 GBP. This tender presents substantial growth opportunities for marketing and advertising firms, specifically those capable of handling diverse digital ad platforms like Google, Bing, Apple, and Amazon. The scope of work involves direct management of paid search campaigns and potential international activity, making it ideal for firms with a strong background in comprehensive digital marketing solutions. Companies, particularly SMEs, in the digital marketing, advertising, and direct marketing sectors are well-suited to compete given their agility and capability to deliver performance-driven results. The awarded contract underscores the importance of tailored marketing strategies in fostering brand growth, customer acquisition, and driving profitable sales. "Anything Is Possible Media Limited" has been awarded the contract, showcasing a critical business growth pathway by aligning expertise with OS's vision and marketing objectives. ## Notice Ordnance Survey Limited (OS) are looking to find an agency to manage all our UK paid search and app campaign activity across Google (including Performance Max, GACs), Bing and Apple Search as well as managing our Amazon Advertising to drive sales via Amazon. The term of the contract is two years with the option to extend for a further two years, extending one year at a time, subject to performance. OS may also be looking to undertake some international activity, and therefore there may be an opportunity to support some international activity.The paid search media budget for FY23/24 is approx. PS750k and this is paid directly to Google/Bing/Apple/Amazon. However, OS may require the awarded agency to make the search payments on Ordnance Survey Leisure Limited's behalf, if required in the future. If OS requires this service, it will be included in the retainer costs. The award of this contract does not guarantee this level of activity and spend, as this may fluctuate year on year. ### Lot Information Lot 1 Ordnance Survey (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business and individuals. Further information on us can be found on our website http://www.os.uk. Ordnance Survey Leisure Limited (OSL) is a subsidiary of Ordnance Survey, and there may be some spend with OSL.We are working to ensure we are a foundational element for outdoor activity and adventure. Within the wider organisation, Ordnance Survey Leisure (also referred to as Consumer) is the consumer face of the business; the core brand carrier, showcasing our market-leading geographical information and ensuring that the brand remains relevant. In doing this we aim to build the brand, acquire new customers, inspire customers, and drive profitable sales. The purpose of this tender is to find an agency to manage all our UK paid search and app campaign activity across Google (including Performance Max and GACs), Bing, and Apple Search as well as manage our Amazon Advertising to drive sales via Amazon. The duration of the contract is two years with the option to extend for a further two years, extending one year at a time, subject to performance. OS may also be looking to undertake some international activity, and therefore there may be an opportunity to support on some international activity. Options: The term of the contract will be for 2 years, with an option to extend the contract annually for a further 2 years. Therefore if all extensions were taken the full term of the contract would be for 4 years. Renewal: The term of the contract will be for 2 years, with an option to extend the contract annually for a further 2 years. Therefore if all extensions were taken the full term of the contract would be for 4 years. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/025871-2024 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 14 Aug 2024 | | Submission deadline | 15 Jan 2024 | | Future notice date | Not specified | | Award date | 24 Mar 2024 | | Contract period | Not specified | | Recurrence | 2-4 years | ## Values | Field | Value | | --- | --- | | Tender value | £3,300,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £3,300,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Cancelled | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | ORDNANCE SURVEY LIMITED | | Additional buyers | EUROPEAN UNION | | Locality | SOUTHAMPTON | | Post town | Southampton | | Postcode | SO16 0AS | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ3 Hampshire and Isle of Wight | | ITL 3 | TLJ36 Central Hampshire | | Local authority | Test Valley | | Electoral ward | Chilworth, Nursling & Rownhams | | Westminster constituency | Romsey and Southampton North | | Delivery location | TLJ32 Southampton | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | ANYTHING IS POSSIBLE MEDIA | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79342100 - Direct marketing services ## Release History - 14 Aug 2024 at 16:24 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/025871-2024 - 8 Dec 2023 at 10:40 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/036174-2023 ## Notice URLs - http://in-tendhost.co.uk/os - http://www.os.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0422a9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0422a9.json.