---
title: "Digital Retail and Marketing Services for XC Trains Limited (CrossCountry)"
ocid: "ocds-h6vhtk-0424dc"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0424dc"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0424dc.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0424dc.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "XC TRAINS LIMITED"
published: "2023-12-12"
---

# Digital Retail and Marketing Services for XC Trains Limited (CrossCountry)

Buyer: XC TRAINS LIMITED  
Current stage: Tender  
OCID: ocds-h6vhtk-0424dc

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0424dc)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0424dc.json)

## Summary

The procurement process led by XC Trains Limited involves a tender for digital retail and marketing services targeting passengers using XC's CrossCountry services. The procurement aims to establish a digital retail platform selling train tickets and a marketing website offering information and customer support. This 6-year contract, ending in October 2031, requires a single supplier capable of providing both services to create a cohesive digital ecosystem.

This tender by XC Trains Limited presents an opportunity for businesses specialized in software packages and information systems. Companies with expertise in digital retail and marketing solutions for the transport sector would be well-suited to compete. The selective procurement method with prior competition call allows for innovative proposals to meet XC's digital strategy goals, enhancing the customer journey experience for rail passengers across the UK.

## Notice

XC Trains Limited (XC) will be conducting a tender for the provision of digital retail and marketing services for passengers who travel on the rail network and in particular passengers who use XC's CrossCountry services. XC defines digital retail and marketing services as: * A digital retail platform capable of selling train tickets for any rail journey in Great Britain, across our digital channels (Desktop, Mobile, Android, iOS), providing real-time journey information and access to digital tickets. * A digital marketing website which will provide information to customers, XC marketing opportunities, customer support and account management. Please submit your note of interest in email to: DRMStender.admin@crosscountrytrains.co.uk

### Lot Information

Lot 1

XC Trains Limited (XC) will be conducting a tender for the provision of digital retail and marketing services for passengers who travel on the rail network and in particular passengers who use XC's CrossCountry services. XC defines digital retail and marketing services as: * A digital retail platform capable of selling train tickets for any rail journey in Great Britain, across our digital channels (Desktop, Mobile, Android, iOS), providing real-time journey information and access to digital tickets. * A digital marketing website which will provide information to customers, XC marketing opportunities, customer support and account management. This tender supports XC's digital strategy, which focuses on delivering the best digital and journey experience with CrossCountry, in a cost-effective manner. For XC to be the best transport operator it can be, it needs a digital ecosystem that will deliver the levels of trust, security, support and inspiration that its customers are looking for. The CrossCountry network is the most extensive rail franchise in Britain, calling at more than 100 stations. CrossCountry serves 7 of the 10 largest UK cities with 7 routes radiating from our central hub in Birmingham. XC will be seeking prices for a 6-year contract, with an end date of October 2031 (subject to 6 month termination for convenience rights) It is a requirement that the preferred supplier can supply both the Digital Retail platform and the Digital Marketing website. Bidders will be able to propose solutions that allow for sub-contracting if required to deliver both the Digital Retail platform and the Digital Marketing website, but there must be one lead bidder who XC will contract with if the bidder is successful and whom will be liable for all elements of the contract. Therefore only the lead supplier should respond to this Contract Notice and partake in the tender.

Renewal: Details of this will be shared in the main tender document.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/036500-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Dec 2023 |
| Submission deadline | 12 Jan 2024 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 14 Oct 2025 - 15 Oct 2031 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | XC TRAINS LIMITED |
| Locality | SUNDERLAND |
| Post town | Not specified |
| Postcode | N/A |
| Country | Not specified |
| ITL 1 | Not specified |
| ITL 2 | Not specified |
| ITL 3 | Not specified |
| Local authority | Not specified |
| Electoral ward | Not specified |
| Westminster constituency | Not specified |
| Delivery location | TLG West Midlands (England) |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 12 Dec 2023 at 11:56 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/036500-2023

## Notice URLs

- https://www.crosscountrytrains.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0424dc. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0424dc.json.
