---
title: "Media Strategy, Planning and Buying Services"
ocid: "ocds-h6vhtk-0424fc"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0424fc"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0424fc.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0424fc.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "FIRST RAIL HOLDINGS LIMITED"
published: "2023-12-18"
---

# Media Strategy, Planning and Buying Services

Buyer: FIRST RAIL HOLDINGS LIMITED  
Current stage: Tender  
OCID: ocds-h6vhtk-0424fc

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0424fc.json)

## Summary

The public procurement contracting process involves a tender by First Rail Holdings Limited for Media Strategy, Planning and Buying Services for various train operating companies. The procurement stage is currently active, with a deadline for submission set for 8th January 2024. The services required include delivering value for money, strategic implementational buying advice, and fully integrated campaigns. The contracting authority is based in London, United Kingdom, and the industry category is advertising and marketing services.

This tender provides opportunities for agencies with expertise in media planning and buying to collaborate with major train operating companies. Businesses capable of delivering innovative media strategies and fully integrated campaigns are well-suited to compete. The procurement method is selective, involving a negotiated procedure with prior call for competition. With a total contract value of £88,900,000 for a 5-year term, this opportunity offers substantial growth potential for agencies with a focus on media advertising and marketing services.

## Notice

First Rail Holding (FRH) is tendering for a supplier to supply Media Strategy, Planning and Buying services to the following train operating companies and open access operators. * First Trenitalia West Coast Rail Limited - Avanti West Coast (AWC) * First Greater Western Limited (GWR) * First MTR South Western Trains Limited (SWR) * Hull Trains Company Limited * East Coast Trains Limited We require an agency that can provide the following Media Strategy, Planning and Buying Services. * Delivery of value for money, as well as providing excellent customer service including strategic implementational buying advice; * Capability of working in partnership with other agencies and specialists to deliver the media buying aspect of fully integrated campaigns for the Client to ensure the process from strategy to implementation is successful; * Implementation of media buying plans and deliver innovative/best media buying and advice that is fully integrated across all channels and best practice communications to achieve the Client's objectives and must comply with the Advertising Standards; * Act in an open and transparent manner with the Client in delivering the Services being open and transparent in relation to the Charges, the placement of media and the access to and provision of data in relation to the Services. * Provision of end-to-end media strategy, planning and buying services. The Agency shall provide a proactive approach to each media buying brief, ensuring innovation and best in class media buying solutions (in terms of quality, value, and safety) and reconciliation provisions are provided to the Client. The agency shall manage and deliver fully integrated campaigns, either by delivering services in-house or if agreed in advance between the parties via sub-contracting.

### Lot Information

Lot 1

First Rail Holding (FRH) is tendering for a supplier to supply Media Strategy, Planning and Buying services to the following train operating companies. We require an agency that can provide the following Media Strategy, Planning and Buying Services. * Delivery of value for money, as well as providing excellent customer service including strategic implementational buying advice; * Capability of working in partnership with other agencies and specialists to deliver the media buying aspect of fully integrated campaigns for the Client to ensure the process from strategy to implementation is successful; * Implementation of media buying plans and deliver innovative/best media buying and advice that is fully integrated across all channels and best practice communications to achieve the Client's objectives and must comply with the Advertising Standards; * Act in an open and transparent manner with the Client in delivering the Services being open and transparent in relation to the Charges, the placement of media and the access to and provision of data in relation to the Services. * Provision of end-to-end media strategy, planning and buying services. The Agency shall provide a proactive approach to each media buying brief, ensuring innovation and best in class media buying solutions (in terms of quality, value, and safety) and reconciliation provisions are provided to the Client. The agency shall manage and deliver fully integrated campaigns, either by delivering services in-house or if agreed in advance between the parties via sub-contracting.

Renewal: Option to extend the agreement by 2 years in 12 month increments. Please note that the estimated contract value specified in II2.6 is for the initial 3 year term. The estimated value for the 2 year extension PS35,560,000, therefore the total estimated contract values is PS88,900,000 for the full 5 year term.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/037133-2023 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Dec 2023 |
| Submission deadline | 8 Jan 2024 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £53,700,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FIRST RAIL HOLDINGS LIMITED |
| Additional buyers | EAST COAST TRAINS LIMITED (ECTL OR LUMO); FIRST GREATER WESTERN; FIRST MTR SOUTH WESTERN TRAINS LIMITED; FIRST TRENITALIA WEST COAST RAIL LIMITED; HULL TRAINS COMPANY LIMITED |
| Locality | LONDON |
| Post town | West London |
| Postcode | W2 1AF |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Hyde Park |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 18 Dec 2023 at 14:30 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/037133-2023
- 12 Dec 2023 at 15:12 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/036545-2023

## Notice URLs

- http://redirect.transaxions.com/events/5ISnb
- https://www.avantiwestcoast.co.uk
- https://www.firstgroupplc.com
- https://www.gwr.com/about-us
- https://www.hulltrains.co.uk/
- https://www.lumo.co.uk/
- https://www.southwesternrailway.com/other/about-us

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0424fc. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0424fc.json.