--- title: "PROVISION OF MARKETING AND STUDENT RECRUITMENT FOR EXECUTIVE EDUCATION" ocid: "ocds-h6vhtk-042721" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-042721" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-042721.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-042721.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "UNI" published: "2023-12-20" --- # PROVISION OF MARKETING AND STUDENT RECRUITMENT FOR EXECUTIVE EDUCATION Buyer: UNI Current stage: Planning OCID: ocds-h6vhtk-042721 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-042721) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-042721.json) ## Summary The buying organization, Uni, based in Glasgow, United Kingdom, has initiated a planning stage tender for the provision of marketing and student recruitment services for executive education. The procurement falls under the business services category and is targeted towards suitable businesses to provide marketing and recruitment services for specialist MBA and MSc programmes. Interested bidders need to note their interest in the project by 11th January 2023, with future notice date set for 1st February 2024. This tender by Uni presents an opportunity for businesses specialising in marketing and recruitment services, particularly those experienced in educational sector collaborations. Businesses with expertise in B2B marketing approaches and conversion of potential leads to registration stage would be well-suited for this opportunity. The focus will be on marketing SEED programmes and ensuring the best applicants for the MBA Sustainable Energy Futures and MSc Health and Care Leadership programmes, which cater to individuals working in specific sectors like energy, utilities, healthcare, and social care. ## Notice See main description ### Lot Information Lot 1 Introduction & Background Strathclyde Executive Education and Development (SEED) is Strathclyde Business Schools specialist centre for designing, developing and delivering executive education and development. SEED work with a number of industry partners to delivery both open programmes and bespoke interventions to meet the needs of current and future leaders. SEED's approach to executive education and development is collaborative and impactful. Within our closed programme provision we work with organisations to develop bespoke programmes to meet specific organisational needs. We spend time with organisations and through transparent collaboration develop programmes that suit organisational development goals. Our open programmes are built on our knowledge and expertise of post graduate taught programmes which are founded in our links with industry and development and delivered in collaboration with industry by our highly experienced faculty who are leading experts in their fields. Our academics are supported by experienced practitioners and course support teams to ensure innovative deep academic knowledge and practice is shard with individuals and organisations. Our academics work in a range of industry contexts, which allows them to draw on a breadth of knowledge and share knowledge across disciplines. In SEED, we have extensive experience in working with high profile organisations across various sectors and programmes including: MBAs; including UK full time, international, UK executive, and specials MBAs Generalist Management Masters Specialist Masters Higher level apprenticeships Continued Executive Development and Upskilling SME and Growth Requirement We require the services of a supplier to provide marketing and recruitment services for SEED for a specialist MBA and specialist MSc. The MBA Sustainable Energy Futures is a specialist MBA programme which is delivered specifically for individuals working within the energy and utilities sectors. The MSc Health and Care Leadership is delivered cross faculty representing the multidiscipline approach to health and care and created to respond to leadership skills required within the NHS, private health care, and social care. Both programmes have been co-created with industry and whilst delivered by our expert faculty, have a practitioner focus with experts from the relevant sectors inputting into the programmes. Elements of both programmes may be eligible for apprenticeship levy funding. As such, whilst the University of Strathclyde is based in Scotland, the supplier should be able to engage with a UK wide, and potential international, workforce. All of SEEDs programmes are for individuals who are currently in work and are in leadership or management positions. There is a preferred approach of business to business connections, with the supplier working directly with employers Learning and Development teams. However, approaches to working directly with employees within the relevant sector may also be considered. The marketing and recruitment services provided by the supplier will build on the brands of the University of Strathclyde, Strathclyde Business School and SEED. All marketing activity will be undertaken within the brand guidelines set out by the University and in agreement with relevant marketing teams. The contract focuses on two key streams: Marketing of SEED and relevant programmes as set out in the contract Conversion of potential suitable applicants to registration stage Tender responses will be required to focus on how the supplier will approach marketing and student recruitment activity, with a particular focus on how they will ensure that they will market the offering, follow industry leads through a B2B approach, conversion of leads and ensuring the best possible applicants for the programmes. If your organisation would like to note our interesting being involved in the forthcoming tender please respond to this PIN notice accordingly. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/037393-2023 | | Notice type | Planning Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 20 Dec 2023 | | Submission deadline | Not specified | | Future notice date | 1 Feb 2024 | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planned | | Lots status | Planned | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNI | | Locality | GLASGOW | | Post town | Glasgow | | Postcode | G44 3XW | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM3 West Central Scotland | | ITL 3 | TLM33 Inverclyde, East Renfrewshire, and Renfrewshire | | Local authority | East Renfrewshire | | Electoral ward | Clarkston, Netherlee and Williamwood | | Westminster constituency | East Renfrewshire | | Delivery location | TLM82 Glasgow City | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79000000 - Business services: law, marketing, consulting, recruitment, printing and security - 79342000 - Marketing services - 79600000 - Recruitment services ## Release History - 20 Dec 2023 at 09:51 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/037393-2023 ## Notice URLs - http://www.strath.ac.uk/ - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000753745 - https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=753745 - https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00113 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-042721. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-042721.json.