--- title: "Visitor Economy-Marketing Assets and Campaigns" ocid: "ocds-h6vhtk-04349a" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04349a" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04349a.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04349a.json" source: "Find A Tender Service" current_stage: "Award" buyer: "WEST MIDLANDS GROWTH COMPANY" published: "2024-04-03" --- # Visitor Economy-Marketing Assets and Campaigns Buyer: WEST MIDLANDS GROWTH COMPANY Current stage: Award OCID: ocds-h6vhtk-04349a [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04349a) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04349a.json) ## Summary The West Midlands Growth Company has completed the procurement process for the "Visitor Economy-Marketing Assets and Campaigns" tender in the services industry category. The procurement method used was an open procedure. This opportunity aimed to enhance the region's profile and reputation by creating vibrant destinations through marketing campaigns and assets. The tender included three lots - Domestic Marketing Campaign, International Marketing Campaign, and Assets & Content. The procurement stage has concluded, with Digitronix Ltd, BBC Global News Ltd, and Zedmill Ltd being the active suppliers for each lot. The tender had an award criteria based on quality and price, with a detailed description of each lot's objectives. This procurement process presents significant business growth opportunities for marketing agencies and companies specializing in law, consulting, recruitment, and security services. Businesses that can deliver high-quality marketing campaigns to enhance a region's profile and reputation would be well-suited to compete in this tender. The awarded contracts for Domestic Marketing Campaign, International Marketing Campaign, and Assets & Content offer substantial financial value and the potential to showcase expertise in creating engaging marketing assets for the visitor economy. Companies looking to expand their presence in the West Midlands region and contribute to its economic growth could leverage this tender to strengthen their market position and reputation. ## Notice On the back of the Birmingham 2022 Commonwealth Games and the Business an Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands - the West Midlands Growth Company's business plan for July 2023 - March 25 - sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:* Enhance the profile and reputation of the region* Create and sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company's strategic partner and marketing agency to deliver campaigns and assets. ### Lot Information Lot 1 - Domestic Marketing Campaign On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands - the West Midlands Growth Company's business plan for July 2023 - March 25 - sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:* Enhance the profile & reputation of the region* Create & sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company's strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;* Domestic marketing campaign (LOT 1) * International marketing campaign (LOT 2)* Assets and collateral (LOT 3)which will result in increased awareness of the region's diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit. Lot 2 - International Marketing Campaign On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands - the West Midlands Growth Company's business plan for July 2023 - March 25 - sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:* Enhance the profile & reputation of the region* Create & sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company's strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;* Domestic marketing campaign (LOT 1) * International marketing campaign (LOT 2)* Assets and collateral (LOT 3)which will result in increased awareness of the region's diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit. Lot 3 - Assets & Content On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands - the West Midlands Growth Company's business plan for July 2023 - March 25 - sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:* Enhance the profile & reputation of the region* Create & sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company's strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;* Domestic marketing campaign (LOT 1) * International marketing campaign (LOT 2)* Assets and collateral (LOT 3)which will result in increased awareness of the region's diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/010832-2024 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Large | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 3 Apr 2024 | | Submission deadline | 25 Feb 2024 | | Future notice date | Not specified | | Award date | 2 Apr 2024 | | Contract period | 31 Mar 2024 - 31 Mar 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £300,000 | | Lots value | £300,000 | | Awards value | Not specified | | Contracts value | £294,235 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Cancelled | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS GROWTH COMPANY | | Locality | BIRMINGHAM | | Post town | Birmingham | | Postcode | B4 6AT | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Ladywood | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG3 West Midlands | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 3 | | Supplier names | BBC GLOBAL NEWS; DIGITRONIX; ZEDMILL | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79000000 - Business services: law, marketing, consulting, recruitment, printing and security - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79342100 - Direct marketing services - 79413000 - Marketing management consultancy services ## Release History - 3 Apr 2024 at 15:50 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/010832-2024 - 25 Jan 2024 at 15:12 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/002616-2024 ## Notice URLs - http://www.wmgrowth.com - https://in-tendhost.co.uk/wmgrowth/aspx/Home ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04349a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04349a.json.