---
title: "Eat Them to Defeat Them Welsh Schools Campaign"
ocid: "ocds-h6vhtk-0437bd"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0437bd"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0437bd.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0437bd.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT"
published: "2024-02-07"
---

# Eat Them to Defeat Them Welsh Schools Campaign

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-h6vhtk-0437bd

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0437bd.json)

## Summary

The Welsh Government awarded a contract for the "Eat Them to Defeat Them Welsh Schools Campaign" to Veg Power CIC. The contract involves the translation and adaptation of campaign materials for primary schools in Wales, along with delivery to all schools. The procurement method used was an award procedure without prior publication of a call for competition, and the contract value is £169,635 GBP. The procurement falls outside the scope of certain directives, as the campaign is already established across the UK.

This tender opportunity, managed by the Welsh Government, offers potential business growth for companies specializing in marketing services and educational materials. Businesses adept at translation and design, as well as those with experience in campaign evaluation and public relations support, would be well-suited for this contract. The active status of the awarded contract presents a chance for interested suppliers to engage with the Welsh Government and contribute to the delivery of the campaign to primary schools in Wales.

## Notice

Translation and adaptation of Eat Them to Defeat Them school campaign materials and delivery to all primary schools in Wales.

### Lot Information

Lot 1

Translation, design and creation of assets including reward chart, stickers, posters and flyers to promote Eat Them to Defeat Them in primary schools in Wales. Delivery of these printed assets to all schools in Wales. Reproduce content for web pages in Welsh, Evaluation of campaign including national survey and school survey. PR support including visit to school.

### Procurement Information

Regulation 32(2)(b)(iii) of the Public Contract Regulations 2015. The EAT THEM TO DEFEAT THEM campaign is embedded across the UK and it is reasonable to conclude there is no reasonable alternative or equivalent to roll out across all schools in Wales.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/003974-2024 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Feb 2024 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 22 Dec 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £169,635 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CAERDYDD / CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | VEG POWER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 7 Feb 2024 at 08:55 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/003974-2024

## Notice URLs

- http://gov.wales
- https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=138309
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0007

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0437bd. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0437bd.json.