--- title: "Advertising, Design and Marketing Services for Tourism Northern Ireland Resource" ocid: "ocds-h6vhtk-043950" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-043950" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-043950.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-043950.json" source: "Find A Tender Service" current_stage: "Award" buyer: "TOURISM NORTHERN IRELAND" published: "2024-02-12" --- # Advertising, Design and Marketing Services for Tourism Northern Ireland Resource Buyer: TOURISM NORTHERN IRELAND Current stage: Award OCID: ocds-h6vhtk-043950 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-043950) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-043950.json) ## Summary The public procurement contracting process is led by Tourism Northern Ireland, aiming to procure Advertising, Design, and Marketing Services. The industry category is advertising services, and the procurement method is limited with an award procedure without prior publication of a call for competition. The award has been made to suppliers BBDO, Loud Mouth Media Ltd, and Mammoth Design Consultants LTD. This tender presents business growth opportunities for companies specialized in advertising, design, and marketing services. Businesses with expertise in strategic and creative agency services, online media services, offline media services, and design and content services are well-suited to compete. The contract is valued at £41.5 million and signed on 7th February 2020. ## Notice Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is also detailed below. Lot 1: Strategic and Lead Creative Agency Lot 2: Online Media Services Lot 3: Offline Media Services Lot 4: Design, Marketing and Content Services Following publication of this VEAT Tourism NI will vary this contract with the incumbent suppliers following a period of 10 days from the date of publication of this notice in accordance with Regulation 72(1)(c). The Contract variation provides an uplift in value to PS41,500,000 across all lots. ### Lot Information Lot 1: Strategic and Lead Creative Agency Lot 1: Strategic and Lead Creative Agency Options: Contract will run for 2 years initially, with the option to extend for 3 further periods of 1 year up to a maximum duration of 5 years. Lot 2: Online Media Services Lot 2: Online Media Services Lot 3: Offline Media Services Lot 3: Offline Media Services Lot 4: Design, Marketing and Content Services Lot 4: Design, Marketing and Content Services ### Procurement Information With respect to Regulation 72 in theory more than one such change can be made during the life of the contract; however, the successive changes must not be made to circumvent the regulations. CPD notes this is the 2nd modification to the original contract value. The first modification on 17 July 2021 increased the value by PS10,500,000, to allow for the increased funding from DfE, which covered additional interventions, such as more advertising, both for leisure tourism and business tourism and the increased role of TNI's Strategic and Creative lead in supporting the industry. This 2nd modification is to increase the estimated value by a further PS10,500,000 increasing the contract value to an estimated PS41.5m. This is a result of Tourism NI receiving an additional PS7 million budget in the 2022/23 financial year, which has resulted in further unforeseen increased expenditure under the contract. TNIs partner organisations (councils and DfE) have also utilised the contract more than originally anticipated, adding to further unexpected increased expenditure under the contract. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/004631-2024 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Limited | | Procurement method details | Award procedure without prior publication of a call for competition | | Tender suitability | Not specified | | Awardee scale | Large, SME | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 12 Feb 2024 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | 7 Feb 2020 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £41,500,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | TOURISM NORTHERN IRELAND | | Locality | BELFAST | | Post town | Northern Ireland | | Postcode | BT2 7ES | | Country | Northern Ireland | | ITL 1 | TLN Northern Ireland | | ITL 2 | TLN0 Northern Ireland | | ITL 3 | TLN06 Belfast | | Local authority | Belfast | | Electoral ward | Central | | Westminster constituency | Belfast South and Mid Down | | Delivery location | TLN Northern Ireland | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 3 | | Supplier names | BBDO; LOUD MOUTH MEDIA; MAMMOTH DESIGN CONSULTANTS | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341200 - Advertising management services - 79341400 - Advertising campaign services ## Release History - 12 Feb 2024 at 14:02 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/004631-2024 ## Notice URLs - https://bbdo.com/ - https://etendersni.gov.uk/epps - https://mammoth.tv - https://ted.europa.eu/udl?uri=TED:NOTICE:459124-2019:TEXT:EN:HTML - https://www.loudmouth-media.com/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-043950. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-043950.json.