---
title: "Provision of a test and lean Digital Programmatic Campaign"
ocid: "ocds-h6vhtk-043ae4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-043ae4"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-043ae4.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-043ae4.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NATIONAL EMPLOYMENT SAVINGS TRUST (NEST)"
published: "2024-12-16"
---

# Provision of a test and lean Digital Programmatic Campaign

Buyer: NATIONAL EMPLOYMENT SAVINGS TRUST (NEST)  
Current stage: Award  
OCID: ocds-h6vhtk-043ae4

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-043ae4)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-043ae4.json)

## Summary

The National Employment Savings Trust (NEST) has completed a public procurement process for the provision of a test and learn digital programmatic campaign. The process focused on advertising campaign services under CPV code 79341400, specifically aimed at managing member contributions, providing valuations, and paying benefits within the NEST scheme. The procurement utilized an open procedure and was covered by the GPA, with the contract being awarded on 28th November 2024 to The Kite Factory for £340,000. This initiative was to explore how digital advertising can effectively engage NEST members online to drive specific actions.

This tender represents a significant opportunity for businesses specializing in digital media services to expand their portfolio by working with a major public institution like NEST. Companies that excel in programmatic advertising strategies and have a track record of delivering quality and cost-efficient digital campaigns would be well-positioned to benefit. The procurement criteria prioritized technical quality at 75% and cost at 25%, indicating a strong emphasis on the quality of service. The options available within the contract also provide flexibility, making it an attractive opportunity for creative agencies to showcase their capabilities in different scenarios.

## Notice

This contract is awarded for Nest Scheme, which is used for managing members contributions into the scheme, providing valuations of member's pension pots within the scheme, and paying member's benefits out of the scheme (including the transfer of funds into and out of member's other pension pots)

### Lot Information

Lot 1

The Contract is awarded to undertake a test and learn campaign approach to understand how programmatic digital advertising can best be used to reach our members online and drive specific actions from them.

Options: Option 1 includes the production of a creative element Option 2 excludes the production of a creative element

Renewal: This contract will be renewed upon expiry as banking services will be an ongoing requirement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/040365-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Dec 2024 |
| Submission deadline | 28 Mar 2024 |
| Future notice date | Not specified |
| Award date | 8 Oct 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,000,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £2,340,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL EMPLOYMENT SAVINGS TRUST (NEST) |
| Locality | LONDON |
| Post town | East London |
| Postcode | E14 4PU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | NATIONAL WESTMINSTER BANK; THE KITE FACTORY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 16 Dec 2024 at 07:41 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/040365-2024
- 23 Oct 2024 at 10:37 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/034281-2024
- 16 Feb 2024 at 16:27 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/005280-2024

## Notice URLs

- http://www.nestpensions.org.uk
- https://nesttenders.bravosolution.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-043ae4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-043ae4.json.