--- title: "2023-657 AHDB PR and Marketing services for Asia" ocid: "ocds-h6vhtk-044483" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-044483" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-044483.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-044483.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "AHDB (DEFRA NETWORK ETENDERING PORTAL)" published: "2024-03-01" --- # 2023-657 AHDB PR and Marketing services for Asia Buyer: AHDB (DEFRA NETWORK ETENDERING PORTAL) Current stage: Tender OCID: ocds-h6vhtk-044483 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-044483) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-044483.json) ## Summary The Agriculture and Horticulture Development Board (AHDB) is initiating a tender titled "2023-657 AHDB PR and Marketing services for Asia" for the provision of PR and Marketing services in Asia, focusing on beef, lamb, pork, and dairy products. The procurement stage is currently active, with a contract expected to commence on 3rd June 2024, and an initial duration of 2 years with the option to extend. The estimated contract value is up to £500k per annum. This tender by AHDB presents opportunities for businesses with expertise in marketing services for the agriculture sector, especially in the Asian markets such as China, Japan, Singapore, and others. Businesses with a track record in developing market growth strategies, language proficiency in key target markets, and a focus on providing value for money are well-suited to compete. The procurement process involves electronic and written submission methods, with a tender period ending on 9th April 2024 and bid opening on the same day at AHDB HQ overseen by the Procurement Manager. ## Notice AHDB intend to procure a Contract to a successful Supplier for the provision PR and Marketing services on behalf of AHDB (principally covering beef, lamb and pork, but also dairy products to a lesser extent) in Asia. The successful supplier/agency will be required to have the expertise and experience to identify the right priority markets and market segments, along with the ability to devise the best local strategy to achieve effective market growth in Asia. The successful supplier/agency must also have the language ability to converse in key target markets across Asia, as well as ensuring value for money for levy payers is provided. The Contract is expected to commence on 3rd June 2024. The initial Contract duration is for 2 years with the option to extend (1+1) via single fixed terms. Estimated value is up to PS500k per annum. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal. ### Lot Information Lot 1 This is a new procurement exercise covering the Asian market, and therefore there is no existing contract details that can be shared. The successful supplier/agency will work closely with the AHDB Exports team to agree and update on activity and provide the latest market intelligence and insights. As the successful supplier/agency will be principally engaged on the beef, lamb and pork sectors (and possibly dairy), knowledge of these sectors would be an advantage. AHDB requires the representative to provide a fully equipped and functioning office, including laptop, mobile phone and access to the internet in order to fulfil this contract. Asia is a key market for high quality British pork, lamb and beef. The market is currently being developed and is at various stages across different markets. Dairy products are currently sold into high end retails and valuable food service sectors. British beef, lamb, pork and dairy products are produced to the highest standards and are of the highest quality. AHDB is helping to develop an appetite for British meat and dairy products with wholesale, retail, and food service suppliers across Asia. Key markets include: * China * Japan Other markets to cover: * Singapore * Hong Kong * Taiwan * Philippines * Vietnam * Malaysia * Korea Quality Meat and Dairy From Britain is actively used around the world to show off quality, as is the PGI West Country beef and West Country lamb. Pig meat is also sold under the "Red Tractor" logo. Renewal: Initial contract period is for 2 years with the options to extend by 1+1 ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/006613-2024 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 1 Mar 2024 | | Submission deadline | 9 Apr 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 2 Jun 2024 - 2 Jun 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £2,000,000 | | Lots value | £2,000,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | AHDB (DEFRA NETWORK ETENDERING PORTAL) | | Locality | COVENTRY | | Post town | Coventry | | Postcode | CV3 4SU | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 1 Mar 2024 at 09:20 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/006613-2024 ## Notice URLs - https://defra-family.force.com/s/Welcome - https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board - https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-044483. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-044483.json.