--- title: "AHDB In-Market representative for Asia (covering Dairy products)" ocid: "ocds-h6vhtk-0448db" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0448db" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0448db.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0448db.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "AHDB (DEFRA NETWORK ETENDERING PORTAL)" published: "2024-03-15" --- # AHDB In-Market representative for Asia (covering Dairy products) Buyer: AHDB (DEFRA NETWORK ETENDERING PORTAL) Current stage: Tender OCID: ocds-h6vhtk-0448db [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0448db) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0448db.json) ## Summary The AHDB (Defra Network eTendering Portal) is seeking a supplier for market development work in the dairy sector in Asia. The tender title is "AHDB In-Market representative for Asia (covering Dairy products)". This falls under the marketing services category. The contract value is £333,333. The procurement process is currently in the active stage, with a tender deadline of April 22, 2024. The contract is expected to commence on June 6, 2024, with an initial duration of 2 years and options for extensions. The procurement method is an open procedure. This tender offers an opportunity for businesses experienced in marketing services, particularly in the dairy sector, to engage in market development work in Asia. The successful supplier will be responsible for implementing a marketing strategy, promotions, events, and networking to increase awareness and drive sales. Businesses with expertise in gastronomy, retail, and foodservice sectors can benefit from participating in this tender to grow their presence and opportunities in the Asian dairy market. ## Notice AHDB intend to procure a Contract to a successful Supplier for the provision of an in-market representative for Asia (covering Dairy products). The successful representative will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales, as well as ensuring value for money for levy payers is provided. ### Lot Information Lot 1 AHDB intend to procure a Contract to a successful Supplier for the provision of an in-market representative for Asia (covering Dairy products).. The successful representative will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales, as well as ensuring value for money for levy payers is provided. Estimated value is PS100k per annum but this could change over the course of the contract. The Contract is expected to commence on the 6th June 2024. The initial Contract duration is 2 years (with a break clause after year one if required) with the options to extend 1+1 via single terms. The extension may be a full or part time position depending on the requirements of AHDB and therefore we would like to be upfront and transparent about that at the beginning of this process. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/008296-2024 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 15 Mar 2024 | | Submission deadline | 22 Apr 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 9 Jun 2024 - 9 Jul 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £333,333 | | Lots value | £333,333 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | AHDB (DEFRA NETWORK ETENDERING PORTAL) | | Locality | COVENTRY | | Post town | Coventry | | Postcode | CV3 4SU | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 15 Mar 2024 at 08:18 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/008296-2024 ## Notice URLs - https://defra-family.force.com/s/Welcome - https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board - https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0448db. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0448db.json.