---
title: "US Dairy Representative"
ocid: "ocds-h6vhtk-044ab4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-044ab4"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-044ab4.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-044ab4.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AHDB"
published: "2024-03-20"
---

# US Dairy Representative

Buyer: AHDB  
Current stage: Award  
OCID: ocds-h6vhtk-044ab4

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## Summary

The procurement process for the US Dairy Representative tender was initiated by AHDB, a UK-based body governed by public law. The tender was for marketing services focused on the US Dairy industry, specifically cheese. The procurement method used was a limited award procedure without prior publication of a call for competition. The tender aimed to find a US-based representative with expert knowledge in the dairy sector to increase awareness and drive sales of British dairy products. The contract was signed on February 27, 2024, with Campbeltown Consulting being awarded the contract.

This tender presents a business growth opportunity for companies with expertise in marketing services, particularly in the US dairy market. Businesses specialising in cheese promotion, online and social media strategy implementation, and trade show exhibition support would be well-suited to compete. The tender's focus on market development and increasing awareness of British dairy products in the US offers an attractive opportunity for businesses looking to expand their reach in the dairy sector.

## Notice

AHDB went out to market to find a representative for US Dairy twice without being successful as our requirements are so niche, no submissions were received for either tender opportunity. A supplier was found at a Trade show in the US and began work for us, We required a representative that lived in the US and had knowledge in the Dairy industry. They would need to be able to complete the following on our behalf: * Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights * Identify and develop priority markets (East coast, West coast or specific states for dairy products) * Effectively maintain and build new relationships with relevant contacts in the US . Where appropriate, work jointly with them to increase market exposure and demand for British dairy products. * Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty. * Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products. * Support in-market exhibition activity. * Liaise with AHDB staff in areas such as media, PR, digital. Our incumbent was in place for a year and then had to give up the contract due to personal reasons, but found a replacement for AHDB within the industry required, and also in the location needed (US), they demonstrated their ability to preform trade development programmes within this country. After having several failed attempts at finding a supplier, it was decided another tender would produce the same outcome with no suppliers.

### Lot Information

Lot 1

The successful In-market will be responsible for increasing awareness of British dairy products in totality. However, there will be a focus on Cheese. The successful representative will be responsible for delivering an agreed strategy, including delivering agreed promotions & events, an online and social media channel strategy, and connections & networking with potential customers and exporters for British Dairy. This is to increase awareness to help drive value and volume sales. The successful representative will be expected to: * Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights * Identify and develop priority markets (East coast, West coast or specific states for dairy products) * Effectively maintain and build new relationships with relevant contacts in the US . Where appropriate, work jointly with them to increase market exposure and demand for British dairy products. * Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty. * Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products. * Support in-market exhibition activity. * Liaise with AHDB staff in areas such as media, PR, digital. The successful representative will be required to cover market development work in the dairy sector. Knowledge of the wider gastronomy, retail and foodservice sectors would be an advantage.

### Procurement Information

Due to this opportunity requiring a US based representative with knowledge of the Dairy market (especially focussed on cheese), and 2 failed tender attempts without any submissions, our current incumbent recommended this representative to take over, having known them on the dairy circuit in the United States. Several requirements had to be removed from the initial scope due to this not being feasible for the new representative. This is a very niche market, restricted more by the location.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/008969-2024 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Mar 2024 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 27 Feb 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | Not specified |
| Post town | Not specified |
| Postcode | Not specified |
| Country | Not specified |
| ITL 1 | Not specified |
| ITL 2 | Not specified |
| ITL 3 | Not specified |
| Local authority | Not specified |
| Electoral ward | Not specified |
| Westminster constituency | Not specified |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CAMPBELTOWN CONSULTING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 20 Mar 2024 at 11:13 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/008969-2024

## Notice URLs

- https://ahdb.org.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-044ab4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-044ab4.json.