---
title: "Customer Data Platform"
ocid: "ocds-h6vhtk-044b70"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-044b70"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-044b70.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-044b70.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "THE BRITISH BROADCASTING CORPORATION (BBC)"
published: "2024-10-02"
---

# Customer Data Platform

Buyer: THE BRITISH BROADCASTING CORPORATION (BBC)  
Current stage: Award  
OCID: ocds-h6vhtk-044b70

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-044b70.json)

## Summary

The British Broadcasting Corporation (BBC) has awarded a contract to mParticle, Inc for the provision of a Customer Data Platform (CDP) aimed at data management, campaign management, and activation. This project, classified under data management services (CPV 72322000), is valued between £4.5 million and £8 million over a potential 7-year term. The contract includes an initial 3-year period following a 1-year transition phase, with the option to extend for an additional three years in single-year increments. The procurement was conducted as an open procedure with final contract signing completed on September 25, 2024. This contract will follow English law and will involve work primarily located in the UK.

This tender offers substantial opportunities for businesses specialising in data management and marketing services. Companies providing software integration consultancy, campaign orchestration, and data warehousing solutions could see significant growth potential through their involvement. The contract emphasises high-quality, economically advantageous solutions, making it well-suited for firms that can demonstrate strong technical competencies and cost-efficiency. The procurement method ensures broad accessibility, inviting diverse business participation via electronic and written submissions, fostering a competitive environment for innovative and capable service providers.

## Notice

The BBC has Awarded the Contract to mPArticle for the service of a Customer Data Platform (CDP), the Supplier will be responsible for data management, campaign management and activation. This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and unless terminated earlier in accordance with its terms. The Contract may be extended for a further period of 36 months hence (1+1+1). The spend range over the 7 (1+3+3) year term is between PS4.5 million - PS8 million. The spend ranges are not committed spend ranges, and are therefore "only an estimation" of spend that could be made through the Agreement.

### Lot Information

Lot 1

The BBC has Awarded the Contract to mPArticle for the service of a Customer Data Platform (CDP), the Supplier will be responsible for data management, campaign management and activation. This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and unless terminated earlier in accordance with its terms. The Contract may be extended for a further period of 36 months hence (1+1+1). The spend range over the 7 (1+3+3) year term is between PS4.5 million - PS8 million. The spend ranges are not committed spend ranges, and are therefore "only an estimation" of spend that could be made through the Agreement.

Options: The contract will come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") The contract allows for a further period of extensions for a maximum of 36 months hence in 12 month intervals. (1+1+1)

Renewal: 4This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and end on 28th August 2028, unless terminated earlier in accordance with its terms. 4.2 The BBC may at its option exte

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/031517-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Oct 2024 |
| Submission deadline | 25 Apr 2024 |
| Future notice date | Not specified |
| Award date | 24 Sep 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £10,000,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £8,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE BRITISH BROADCASTING CORPORATION (BBC) |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1A 1AA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | West End |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MPARTICLE |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72227000 - Software integration consultancy services
- 72322000 - Data management services

## Release History

- 2 Oct 2024 at 10:57 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/031517-2024
- 21 Mar 2024 at 17:45 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/009274-2024

## Notice URLs

- http://www.bbc.co.uk/supplying/
- https://bbc.bravosolution.co.uk
- https://bbc.bravosolution.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-044b70. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-044b70.json.