---
title: "T23/30_Student Recruitment Conversion"
ocid: "ocds-h6vhtk-044fb1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-044fb1"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-044fb1.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-044fb1.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "ANGLIA RUSKIN UNIVERSITY HIGHER EDUCATION CORPORATION"
published: "2024-11-25"
---

# T23/30_Student Recruitment Conversion

Buyer: ANGLIA RUSKIN UNIVERSITY HIGHER EDUCATION CORPORATION  
Current stage: Award  
OCID: ocds-h6vhtk-044fb1

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## Summary

Anglia Ruskin University Higher Education Corporation has announced the successful awarding of the contract for the "T23/30_Student Recruitment Conversion" project. This procurement process, classified under business services with CPV code 79000000, was conducted through an open procedure. The process involved the recruitment of a conversion partner to enhance student recruitment outcomes, focusing on increasing conversion rates from enquiry to enrolment. The key deadline for tender submission was 8th May 2024, with the contract being awarded to Uni-Quest Ltd on 25th November 2024. The contract, valued at £1,000,000, covers the UKH region and stretches over an initial period with options for two twelve-month extensions.

This tender is a significant opportunity for businesses within the marketing, consulting, and recruitment sectors to demonstrate their capabilities in improving student conversion metrics. The selection criteria emphasize quality and price, with quality accounting for 60% of the assessment. This tender is particularly suitable for organisations that can deliver innovative and effective recruitment strategies, aiding the university in achieving its ambitious targets for student enrolment. Small and medium-sized enterprises that specialise in direct marketing services would find this contract an excellent chance to expand their portfolio in the education sector.

## Notice

Please find attached documents relating to the tender for Student Recruitment Conversion services (issued under the Open procedure).Please note the closing date for your ITT return is 12 noon on 8th May 2024.Tenderers must check that all the documents listed in the contents have been received and are complete in all respects:T23.30_Selection QuestionnaireT23.30_Specification and Tender QuestionnaireT23.30_Conversion Pricing Schedule20230112_Form of Tender_RETURN with submissionBidders are reminded that large electronic files may take time to upload to In-Tend. Bidders must allow sufficient time to fully transmit all files they wish to submit prior to the published closing time. Please see paragraph 1.18 of the Invitation to Tender document for further information.

### Lot Information

Lot 1

The University is looking for a conversion partner to carry out student recruitment conversion services. The University expects to see an increase and overall improvement in conversion rates from an enquirer stage all the way through to a final student enrolment stage to aid in achieving the University's recruitment targets, which are yet to be determined but look at an overall increase on previous years targets by 5-10% (for the undergraduate market) over the initial contract period. Additional information: This Tender is being conducted electronically using the Anglia Ruskin University eTendering system which can be found at https://in-tendhost.co.uk/angliaruskinuniversity/To receive documents, the users must first register and obtain login details. Existing users should log in to the website and express interest.

Options: 2 x 12 months

Renewal: 2 x 12 months

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/038029-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Nov 2024 |
| Submission deadline | 8 May 2024 |
| Future notice date | Not specified |
| Award date | 25 Nov 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,000,000 |
| Lots value | £1,000,000 |
| Awards value | Not specified |
| Contracts value | £1,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ANGLIA RUSKIN UNIVERSITY HIGHER EDUCATION CORPORATION |
| Locality | CHELMSFORD |
| Post town | Chelmsford |
| Postcode | CM1 1SQ |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH3 Essex |
| ITL 3 | TLH36 Heart of Essex |
| Local authority | Chelmsford |
| Electoral ward | Marconi |
| Westminster constituency | Chelmsford |
| Delivery location | TLH East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | UNI-QUEST |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342100 - Direct marketing services

## Release History

- 25 Nov 2024 at 14:45 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/038029-2024
- 4 Apr 2024 at 14:46 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/010988-2024

## Notice URLs

- http://www.aru.ac.uk
- https://in-tendhost.co.uk/angliaruskinuniversity
- https://in-tendhost.co.uk/angliaruskinuniversity/To

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-044fb1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-044fb1.json.