---
title: "Development Partner / Operator for a Wellness Hotel in Llanelli"
ocid: "ocds-h6vhtk-045302"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-045302"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-045302.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-045302.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "CARMARTHENSHIRE COUNTY COUNCIL"
published: "2024-04-17"
---

# Development Partner / Operator for a Wellness Hotel in Llanelli

Buyer: CARMARTHENSHIRE COUNTY COUNCIL  
Current stage: Tender  
OCID: ocds-h6vhtk-045302

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## Summary

Carmarthenshire County Council is seeking a development partner/operator for a Wellness Hotel in Llanelli. The procurement is active and falls under the services category. The project involves the provision of hotel, restaurant, and retail trade services, located in Llanelli, Carmarthenshire. The procurement method being used is Competitive Dialogue. The contract period is expected to last 5400 days, with potential renewal options. The invitation date for the Competitive Dialogue stage is set for 24th June 2024, and the tender submission deadline is 22nd May 2024.

This tender by Carmarthenshire County Council presents an opportunity for businesses involved in the hotel, restaurant, and retail trade services industry to partner with the council in operating a Wellness Hotel. The contract aims to deliver community benefits in support of economic and social objectives. The successful partner(s) will be expected to incorporate innovative initiatives such as engaging with local communities and recruiting/training long-term unemployed individuals. Businesses interested in contributing to the development of sustainable, quality hotel services should consider participating in this tender process.

## Notice

Carmarthenshire County Council wishes to appoint a partner (or partners) to operate a new Wellness Hotel in Llanelli on its behalf.

### Lot Information

Lot 1

Carmarthenshire County Council wishes to appoint a partner (or partners) to operate a new Wellness Hotel in Llanelli on its behalf. The Council will be following the Competitive Dialogue procedure for this exercise, pursuant to Regulation 30 of the the Public Contracts Regulations 2015 (PCR 2015). The proposed Hotel site forms part of the Pentre Awel masterplan but is subject to a separate outline planning application. The site is located at Machynys, Llanelli, is accessible from the B4304 Coastal Link Road and adjoins the Machynys Peninsula Golf & Country Club. The development site is supported by an excellent transport network and is served by the London to Fishguard strategic rail corridor, M4 motorway and 7 mile (11km) Millennium Coastal Path for walking/cycling. Pentre Awel comprises four developable zones across 83 acres of land that will coalesce to create a unique ecosystem for health and life sciences. It is anticipated that on completion of the 4 zones, the development will create 1,800 jobs over a 15 year time horizon and a GVA contribution of 467m GBP. The Council is open to proposals on how this hotel could be occupied and operated. For example, a sale of the land to the hotel operator to develop, own and operate would be considered. The Council would consider developing the hotel and granting a lease to the hotel operator, or would also consider a management contract model whereby the Council would develop and own the building and appoint a management company (hotel operator) to operate the hotel business on its behalf. The Council is not committed to any particular model. The proposed hotel must be a minimum 4-star rating to reflect the desired quality and range of amenities to be provided. It needs to maximise its natural setting and minimise its environmental impact. This is in keeping with the design principles for Zone 1 which has been landscape-led and sought to 'bring the outside in' to promote positive mental wellbeing. The facilities and activities offered within the Wellness Hotel should be underpinned by the '6 Pillars of Wellness' outlined by the Coastal Tourism Academy to maximise opportunity and attract primary and secondary wellness tourists/consumers: 1. Spa and Beauty 2. Health 3. Physically Active 4. Active Outdoors 5. Learning & Development 6. Cultural It is expected that a hotel operator would propose its own range of facilities and activities in line with its corporate offer. However, based on market and internal research we would expect the Wellness Hotel to have high quality architecture and design and include (but not limited to) the following indicative range of facilities: - Up to 120 beds - A quality all-day restaurant and bar - Spa facilities - Function / conference facility - Smaller meeting rooms - Holistic Therapies/Treatments - Health monitoring - Lifestyle programmes (personal 'health check') - Indoor hotel pool - Sports and fitness The site allocated for hotel development is in very close proximity to Machynys Golf club, the first Nicklaus designed golf course in Wales. The Council welcomes amendments to these proposals and/or alternative proposals as part of the dialogue process. Additional information: Variants will only be permitted to the extent (if at all) invited in the interim or final tender documents.

Options: The duration may be extended (see Section II.2.7) - to be discussed in dialogue.

Renewal: Duration of the management agreement is anticipated to be in the region of 15 to 25 years. Bidders may submit proposals for discussion regarding an option to extend/longer term, where they believe this would demonstrate value for money or other advantages for the Council.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/012501-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive dialogue |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Apr 2024 |
| Submission deadline | 22 May 2024 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CARMARTHENSHIRE COUNTY COUNCIL |
| Locality | CARMARTHEN |
| Post town | Swansea |
| Postcode | SA31 1JP |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL42 South West Wales |
| Local authority | Carmarthenshire |
| Electoral ward | Carmarthen Town North and South |
| Westminster constituency | Caerfyrddin |
| Delivery location | TLL14 South West Wales |

## CPV Codes

### Divisions

- 45 - Construction work
- 55 - Hotel, restaurant and retail trade services

### Codes

- 45000000 - Construction work
- 45212000 - Construction work for buildings relating to leisure, sports, culture, lodging and restaurants
- 45212411 - Hotel construction work
- 55000000 - Hotel, restaurant and retail trade services
- 55100000 - Hotel services
- 55110000 - Hotel accommodation services
- 55120000 - Hotel meeting and conference services
- 55130000 - Other hotel services
- 55300000 - Restaurant and food-serving services
- 55900000 - Retail trade services

## Release History

- 17 Apr 2024 at 12:32 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/012501-2024

## Notice URLs

- https://etenderwales.bravosolution.co.uk
- https://www.carmarthenshire.gov.wales
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0281
- https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=133034

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-045302. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-045302.json.
