---
title: "Adopt South Digital Marketing"
ocid: "ocds-h6vhtk-045660"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-045660"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-045660.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-045660.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "HAMPSHIRE COUNTY COUNCIL"
published: "2024-07-18"
---

# Adopt South Digital Marketing

Buyer: HAMPSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-045660

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-045660)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-045660.json)

## Summary

HAMPSHIRE COUNTY COUNCIL has awarded a contract for Digital Marketing services to RH Advertising Limited. The contract covers services related to Adopt South, the Partnership Regional Adoption Agency for Hampshire, Isle of Wight, Portsmouth, and Southampton local authorities. The aim is to boost brand visibility and generate interactions through digital advertising, focusing on online platforms like Google, AdWords, and social media. The contract started on 1st August 2024, with an initial term of 3 years, extendable until 31st July 2029.

This procurement opportunity provides a platform for digital marketing firms, especially those with experience in online advertising and brand awareness strategies, to showcase their expertise. Businesses offering services like Google Search, AdWords, and creative digital solutions tailored for specific target audiences are well-suited to compete for this contract. The open procedure nature of the procurement process allows for fair competition, offering growth opportunities for SMEs and digital marketing specialists seeking to expand their client portfolio.

## Notice

Hampshire County Council has procured Digital Marketing services for Adopt South, the Partnership Regional Adoption Agency for Hampshire, Isle of Wight, Portsmouth and Southampton local authorities. The appointed agency will provide Digital Services in the form of Google Search, AdWords and any other digital output which delivers clicks, brand awareness and interaction to Adopt South's website and/or generation of call enquiries based on the target audience, together with relevant creative treatments to deliver cost efficiency in the digital advertising environment. Adopt South require awareness and presence especially in the search environment (Share of Voice) so that when people have seen Adopt South advertising elsewhere and/or they have conducted searches, visibility as much as possible will be on the first three commercial listings on Google. Paid advertising space is also required in areas such as Google Adwords and across suitable Social Media. In addition, commercial programmatic sites that generate clicks and/or interest in adoption. This contract will start on 1st August 2024. The initial contract term is 3 years and will expire on 31st July 2027 but may be extended to 31st July 2029.

### Lot Information

Lot 1

Background: Adopt South are the Partnership Regional Adoption Agency for Hampshire, Isle of Wight, Portsmouth and Southampton local authorities, who provide the following: * Find Families for children who have a plan for Adoption * Find families for children whose plans are not yet decided and may have a Plan for Adoption * Adoption Support services for adopted families and young people * Birth Family support * Adopted Adults support * Contact arrangements for adopted children and their birth family Requirement: Adopt South required a proven experienced Digital Marketing provider to achieve its annual target of approved adopters across Hampshire, Portsmouth, Southampton and Isle of Wight local authorities by reaching target audiences. Adopt South require a minimum 50% Share of Voice especially in the search environment so that when people have seen Adopt South advertising elsewhere and/or they have conducted searches, Adopt South will be on the first three commercial listings on Google. The winning tenderer is required to provide Adopt South with Digital Services in the form of Google Search, AdWords and any other digital output which delivers clicks, brand awareness and interaction to Adopt South's website and/or generation of call enquiries based on the target audience, together with relevant creative treatments to deliver cost efficiency in the digital advertising environment. Adopt South also require paid advertising space in areas such as Google AdWords, Facebook, Instagram and LinkedIn and another commercial programmatic sites that generate clicks and/or interest in adoption. Advertising is selected as much as regionally possible to reduce wastage.

Options: After the initial 36 month term of the contract, it may be extended for up to a further 24 months, in a single or multiple extensions.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/022257-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Jul 2024 |
| Submission deadline | 3 Jun 2024 |
| Future notice date | Not specified |
| Award date | 27 Jun 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £550,000 |
| Lots value | £550,000 |
| Awards value | Not specified |
| Contracts value | £520,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HAMPSHIRE COUNTY COUNCIL |
| Locality | WINCHESTER |
| Post town | Southampton |
| Postcode | SO23 8ZB |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ36 Central Hampshire |
| Local authority | Winchester |
| Electoral ward | St Michael |
| Westminster constituency | Winchester |
| Delivery location | TLJ3 Hampshire and Isle of Wight |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | RH ADVERTISING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 18 Jul 2024 at 11:19 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/022257-2024
- 1 May 2024 at 09:17 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/013999-2024

## Notice URLs

- http://www.hants.gov.uk
- https://in-tendhost.co.uk/hampshire

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-045660. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-045660.json.