---
title: "Through the line Creative"
ocid: "ocds-h6vhtk-04572b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04572b"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04572b.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04572b.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "TRANSPORT FOR LONDON"
published: "2026-01-23"
---

# Through the line Creative

Buyer: TRANSPORT FOR LONDON  
Current stage: Award  
OCID: ocds-h6vhtk-04572b

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04572b.json)

## Summary

Transport for London (TfL) has concluded the "Through the Line Creative" procurement process, awarding a contract worth £50 million to VCCP GROUP LLP. This contract, under the industry category of Transport Services (excluding waste transport), focuses on creative and production, advertising, and marketing services designed to build TfL’s reputation, generate revenue, and instigate behaviour change. The procurement followed a competitive procedure with negotiation, and the contract was signed on 12th December 2025. The scope of work encompasses integrated marketing campaigns supporting TfL’s business objectives. The initial contract period of two years commenced on 1st June 2025 with an option for extensions up to three additional years, at TfL's discretion. The services will be delivered primarily in the UKI region with Neil McKenzie as the contact point.

This procurement presents substantial opportunities for businesses specializing in creative, advertising, and marketing services. The competitive procedure indicates an opening for companies with innovative capabilities to partner with TfL in delivering targeted campaigns that align with the Mayor’s Transport Strategy. Businesses that possess experience in strategic marketing and behaviour change initiatives will find this contract highly suitable. Participating companies in similar future tenders need to have a substantial capacity for strategic thinking and an innovative approach to engaging diverse communities across London. The prequalification and submission processes primarily take place through TfL’s SAP Ariba system, allowing for electronic submission and access to procurement documents post-registration.

## Notice

Transport for London (TfL) are appointing a creative and production, advertising and marketing agency to deliver integrated reputation building, revenue generation and behaviour change campaigns. Working in partnership with the Creative Agency will enable TfL to deliver effective marketing campaigns in support of TfL's business objectives.

### Lot Information

Lot 1

TfL conducted a competitive tender for this Contract for a duration of two (2) years with the option, at the Authority's Sole Discretion, to extend for further periods of up to a maximum of three (3) years.

Options: Two (2) years with the option, at the Authority's Sole Discretion, to extend for further periods of up to a maximum of three (3) years.

Renewal: This contract will be re-tendered prior to contract expiry.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/006028-2026 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive procedure with negotiation |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Jan 2026 |
| Submission deadline | 10 May 2024 |
| Future notice date | Not specified |
| Award date | 12 Dec 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £50,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT FOR LONDON |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | VCCP GROUP |

## CPV Codes

### Divisions

- 60 - Transport services (excl. Waste transport)

### Codes

- 60000000 - Transport services (excl. Waste transport)

## Release History

- 23 Jan 2026 at 09:29 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/006028-2026
- 3 May 2024 at 10:54 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/014329-2024

## Notice URLs

- http://www.tfl.gov.uk
- https://service.ariba.com/Supplier.aw
- https://support.ariba.com/Adapt/Ariba_Network_Supplier_Training
- https://tfl.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04572b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04572b.json.