---
title: "Quality Meat Scotland - Provision of Consumer Social Media services"
ocid: "ocds-h6vhtk-04577f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04577f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04577f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04577f.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "QUALITY MEAT SCOTLAND"
published: "2025-02-12"
---

# Quality Meat Scotland - Provision of Consumer Social Media services

Buyer: QUALITY MEAT SCOTLAND  
Current stage: Award  
OCID: ocds-h6vhtk-04577f

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## Summary

Quality Meat Scotland (QMS) has awarded a contract for the provision of consumer social media services, valued at £345,000, to Sunshine, an SME based in Edinburgh. The contract, which was signed on 7th October 2024, covers the creation and management of social media content for the “Make it Scotch” brand across platforms including Facebook, Instagram, and TikTok. The procurement category is advertising and marketing services, and the contract includes developing strategies, community management, and influencer campaigns. The project is located primarily throughout the central belt of Scotland, and the procurement method used was a restricted procedure.

This tender presents significant business growth opportunities for agencies specialising in digital marketing and social media management, particularly those with experience in the food and drink sector. Agencies capable of developing comprehensive social media strategies and managing a brand’s online presence will benefit from this contract. Businesses with a proven track record of producing high-quality content and working collaboratively with other marketing partners are well-suited to compete for similar tenders in the future. The recurring nature of the contract, with potential yearly renewals, also offers long-term business stability and a steady revenue stream.

## Notice

QMS is seeking to appoint a consumer social media agency who can deliver the required content in line with our social media strategy. Social media content should translate the overarching creative direction on to the consumer facing social media channels in a way that resonates with and impacts QMS' target audience(s)

### Lot Information

Lot 1

Scope of work to include: Development of an overarching social media strategy, highlighting how the needs of the business and its target audience would be met through the consumer facing social media activity Creation of monthly content for the core Make it Scotch social media channels of Facebook, Instagram and TikTok, including ideation, content creation and execution of a combination of video, graphic and still assets A monthly paid-for strategy to support all developed content in reaching and impacting the target audiences, in line with agreed budgets (it is possible that QMS' media agency would be responsible for booking boosted/paid-for content in line with the strategy developed) Community management of the social media channels. Channels should be checked as a minimum three times per weekday, and once per day on the weekend Monthly social listening to monitor trends relevant to the QMS brands and its target audience, and to drive the monthly content being developed Regular Make it Scotch newsletters, to be delivered to the Make it Scotch database of over 50k subscribers Seasonal management and delivery of an influencer campaign, involving the identification and outreach/management of influencer partners to deliver agreed messages/content in relation to the Scotch and Specially Selected brands Monthly evaluating and reporting of social media and influencer (where required) activity, including analysis on previous performance and forward recommendations It should be noted that within the content development section of the requirements, the agency partner will be required to film content and undertake activity within the premises/locations of a wide array of QMS stakeholders, all located across the length and breadth of Scotland, but primarily throughout the central belt. This could include developing content with butcher shops, on-farm content or within restaurants based in Scotland. It is expected that retainer activity is managed on a month-to-month basis, with regular updates on under- and over-use of hours which allows QMS and the agency partner to consider the most effective way to deliver what is required month to month. It is expected that unused hours would be rolled forward into capacity for the following months. On occasion, out with the retainer, the consumer social media agency will also be required to ideate and activate additional campaign-style activity to be used on the Make it Scotch social media channels. For example, in key periods throughout the calendar such as Summer or Christmas, there may be a requirement for higher production level content as QMS aims to strengthen the messages being delivered. In order to achieve the above, QMS requires an agency who can prepare and present high quality, clear, concise and cost-effective activation of social media strategies and content. The agency partner should have great experience in working closely with other partner agencies, ensuring a consistent approach across all QMS marketing activity. The consumer social media agency must be able to demonstrate excellent experience of working with brands/businesses whose requirements were relevant in relation to the QMS requirements. All tenderers will have the opportunity to provide case studies which showcase said experience, which may include businesses of a similar structure, food and drink content development or working with brands whose social content delivery relates to audiences of a similar size to QMS.

Renewal: yearly for a maximum of 3 consecutive years. I.E. approx. GBP 115000 per year.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/004728-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Feb 2025 |
| Submission deadline | 6 Jun 2024 |
| Future notice date | Not specified |
| Award date | 6 Oct 2024 |
| Contract period | Not specified |
| Recurrence | 16 weeks prior to current contract ending |

## Values

| Field | Value |
| --- | --- |
| Tender value | £345,000 |
| Lots value | £345,000 |
| Awards value | Not specified |
| Contracts value | £345,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | QUALITY MEAT SCOTLAND |
| Locality | INGLISTON |
| Post town | Edinburgh |
| Postcode | EH28 8NZ |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | Almond |
| Westminster constituency | Edinburgh West |
| Delivery location | TLM75 City of Edinburgh |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SUNSHINE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 12 Feb 2025 at 13:31 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/004728-2025
- 7 May 2024 at 09:53 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/014472-2024

## Notice URLs

- http://www.publiccontractsscotland.gov.uk
- http://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA13202
- http://www.qmscotland.co.uk
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000765340

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04577f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04577f.json.