---
title: "3A_24 Advertising Solutions"
ocid: "ocds-h6vhtk-045809"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-045809"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-045809.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-045809.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "ESPO"
published: "2025-02-19"
---

# 3A_24 Advertising Solutions

Buyer: ESPO  
Current stage: Award  
OCID: ocds-h6vhtk-045809

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## Summary

The buying organisation, ESPO, has announced a national framework agreement for "3A_24 Advertising Solutions," covering a wide range of advertising services relevant to the public sector in the UK. The procurement process, currently at the award stage, encompasses multiple lots including recruitment advertising, public notices, advertising campaigns, student marketing, public relations, management of commercial advertising space, and e-recruitment systems. The contract period for these services will commence on 1 December 2024 and end on 30 November 2026, with an option to extend for up to a further 24 months. The total estimated value of the framework is £100,000,000. This procurement follows an open procedure under the Public Contracts Regulations 2015, with awards made on the basis of quality and price criteria. Key suppliers include ANYTHING IS POSSIBLE MEDIA LIMITED, PENNA PLC, and other reputable firms across various specialities.

This tender represents significant opportunities for businesses in advertising, marketing, recruitment services, public relations, and related sectors to collaborate with public bodies across the UK. SMEs and large corporations alike can benefit from being part of a substantial national framework, ensuring stable long-term contracts and the potential for business expansion. Suppliers offering comprehensive advertising solutions, commercial space management, or advanced e-recruitment systems are highly suited to compete in this tender, gaining access to a broad client base including local authorities, NHS bodies, educational establishments, and more. This framework encourages business growth by fostering innovation and enhancing service delivery within the public sector.

## Notice

A national framework covering a range of advertising relevant to the public sector, including recruitment via agency and self service recruitment advertising direct to a job board without any recruitment agency involvement, public notices, advertising campaigns, student marketing, public relations services, management of commercial advertising space and e-recruitment and related systems.

### Lot Information

Lot 1 - Recruitment Advertising & Related Services

This lot is for customers seeking a broad range of services in terms of recruitment advertising, employer branding and other resourcing related marketing services.

Lot 2 - Public Notices

This lot is for customers seeking services in terms of public notices advertising.

Options: The framework agreement has the option to extend for up to a further 24 months. The total estimated values stated include the option period.

Lot 3 - Campaign Advertising and Related Services

This lot is for customers seeking a broad range of services in terms of campaign and media related advertising. The type of campaigns in which customers may be looking to advertise may be broad and diverse.

Options: The framework agreement has the option to extend for up to a further 24 months. The total estimated values stated include the option period.

Lot 4 - Student Marketing

This lot is for customers seeking a broad range of services in terms of student attraction/recruitment advertising, customer branding and other related marketing services.

Options: The framework agreement has the option to extend for up to a further 24 months. The total estimated values stated include the option period.

Lot 5 - Public Relations Services

This lot is for customers seeking a broad range of services in terms of public relations services. The main objectives for customers will be to receive support and advice on building, maintaining, enhancing and protecting reputation, trust and credibility with stakeholders and audiences of strategic importance.

Options: The framework agreement has the option to extend for up to a further 24 months. The total estimated values stated include the option period.

Lot 6 - Management of Commercial Advertising Space

Customers will require a service provider to manage advertising and/or sponsorship arrangements on physical spaces and assets identified by the customer. Service providers will source suitable advertisers or sponsors to display approved signage, acknowledging their sponsorship (if required), on the customer space. In return the advertiser/sponsor will pay a fee to the service provider, out of which the customer will receive an agreed income.

Options: The framework agreement has the option to extend for up to a further 24 months. The total estimated values stated include the option period.

Lot 7 - eRecruitment and Related Systems

Customers will require a service provider to provide a cloud-based recruitment software, web-based resources and other technology to find, attract, interview and hire new personnel.

Options: The framework agreement has the option to extend for up to a further 24 months. The total estimated values stated include the option period.

Lot 1a - Recruitment Advertising and Related Services

This lot is for customers seeking a broad range of services in terms of recruitment advertising, employer branding and other resourcing related marketing services.

Options: The framework agreement has the option to extend for up to a further 24 months. The total estimated values stated include the option period.

Lot 1b - Self Service Recruitment Advertising and Related Services

This lot is for customers seeking a broad range of services in terms of recruitment advertising, employer branding and other resourcing related marketing services.

Options: The framework agreement has the option to extend for up to a further 24 months. The total estimated values stated include the option period.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/005912-2025 |
| Notice type | Planning Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large, SME |
| All stages | Planning, Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Feb 2025 |
| Submission deadline | 5 Aug 2024 |
| Future notice date | 6 Jun 2024 |
| Award date | 17 Jan 2025 |
| Contract period | 1 Dec 2024 - 30 Nov 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000,000 |
| Lots value | £100,000,000 |
| Awards value | Not specified |
| Contracts value | £69,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled, Planned |
| Awards status | Active, Unsuccessful |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ESPO |
| Locality | LEICESTER |
| Post town | Leicester |
| Postcode | LE19 1ES |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire |
| ITL 3 | TLF22 Leicestershire CC and Rutland |
| Local authority | Blaby |
| Electoral ward | Enderby |
| Westminster constituency | South Leicestershire |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 36 |
| Supplier names | 8HWE; ADGEN; ANDERSON SPRATT GROUP LIMITED (ASG; ANYTHING IS POSSIBLE MEDIA; APPLICHAT; BAY MEDIA; BIG BRAND IDEAS; CAN DIGITAL SOLUTIONS; CJA GROUP; CP MEDIA; CREATIVE CONCERN; CREATIVE62; CRUNCH DMC; DIFFERENT NARRATIVE INTEGRATED MARKETING; EDUCATION CUBED; FOUR COMMUNICATIONS; HAVAS PEOPLE; HIRING WIZARD; HUNTERLODGE GROUP; HYBRID NEWS; ITS SOFTWARE SYSTEMS LIMITED (T/A EPLOY; JOBSGOPUBLIC LIMITED (PREVIOUSLY JGP RESOURCING; MCCONNELLS (MIDLANDS; OH BEHAVE; OLEEO; PENNA; PEOPLESCOUT LIMITED (T/A TMP WORLDWIDE; PROGRAM; ROI OPERATIONS MANAGEMENT; S M R S; SANCTUARY PERSONNEL; TRIBEPAD; TRUEFORM ENGINEERING; WARD DIAMOND ADVERTISING LIMITED (WDAD; WESTCO TRADING; WR GROUP |

## CPV Codes

### Divisions

- 22 - Printed matter and related products
- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 22462000 - Advertising material
- 48000000 - Software package and information systems
- 72000000 - IT services: consulting, software development, Internet and support
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79416000 - Public relations services
- 79600000 - Recruitment services

## Release History

- 19 Feb 2025 at 15:25 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/005912-2025
- 5 Jul 2024 at 08:59 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/020530-2024
- 8 May 2024 at 14:37 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/014717-2024

## Notice URLs

- https://www.eastmidstenders.org/
- https://www.espo.org/
- https://www.espo.org/amfile/file/download/file/9608/
- https://www.espo.org/legal
- https://www.justice.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-045809. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-045809.json.