---
title: "Lead Digital Marketing Partner for Fundraising and Youth Marketing"
ocid: "ocds-h6vhtk-04585e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04585e"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04585e.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04585e.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "THE PRINCE'S TRUST"
published: "2024-12-03"
---

# Lead Digital Marketing Partner for Fundraising and Youth Marketing

Buyer: THE PRINCE'S TRUST  
Current stage: Award  
OCID: ocds-h6vhtk-04585e

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## Summary

The Prince's Trust has completed its procurement process for the "Lead Digital Marketing Partner for Fundraising and Youth Marketing" project, classified under Marketing Services (CPV 79342000). The procurement, with an estimated value of £2,750,000, covered campaign strategy and planning, creative development, media buying, channel integration, campaign delivery, and reporting. The contract was awarded to TMW Unlimited, with the agreement signed on 3 December 2024. This project focuses on the UK region, utilising a selective procurement method under a restricted procedure with the coordination of various industry partners and additional relevant tasks like annual strategic planning and digital campaign audits.

This tender provides significant opportunities for businesses specialising in digital marketing, advertising, and media services. Companies adept in integrated marketing strategies, digital campaigns, and media buying stand to benefit from this high-value contract. Businesses that can offer innovative and strategic digital marketing solutions while ensuring high quality and cost-efficiency (70% quality, 30% financials) are particularly well-suited to compete in such tenders. The long-term contract period of up to 60 months, including possible extensions, allows firms to establish a solid partnership with The Prince's Trust, supporting its fundraising and youth marketing initiatives and contributing to their business growth in the public sector.

## Notice

The preferred supplier will cover campaign strategy and planning; creative development (where applicable); media buying; channel integration; campaign delivery and optimisation; reporting and evaluation.

### Lot Information

Lot 1

The preferred supplier will cover campaign strategy and planning; creative development (where applicable); media buying; channel integration; campaign delivery and optimisation; reporting and evaluation. The agency will be our lead digital marketing partner for Fundraising and Youth Marketing, and will work alongside our brand agency partner, and other suppliers (e.g. designers and digital tools etc), where relevant. Additional tasks, where appropriate, may include: annual strategic planning against priorities, sharing best practice digital marketing and social media advice and guidance; delivering awareness digital campaigns to grow brand awareness and shift perceptions; conducting audits to improve our digital systems (e.g. email marketing and PPC); and supporting with Onboarding Design recommendations (e.g. website and email pilots).

Options: 60 month(s) from the commencement date, with 24 initial month(s) and option to extend 3x12 month(s)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/038848-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Dec 2024 |
| Submission deadline | 10 Jun 2024 |
| Future notice date | Not specified |
| Award date | 3 Dec 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,750,000 |
| Lots value | £2,750,000 |
| Awards value | Not specified |
| Contracts value | £2,276,544 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE PRINCE'S TRUST |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC2M 7LS |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | City of London |
| Electoral ward | Bishopsgate |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TMW |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services

## Release History

- 3 Dec 2024 at 09:36 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/038848-2024
- 9 May 2024 at 14:33 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/014853-2024

## Notice URLs

- http://www.princes-trust.org.uk
- http://www.tmwunlimited.com
- https://suppliers.multiquote.com

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04585e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04585e.json.