---
title: "Media Planning and Buying Services"
ocid: "ocds-h6vhtk-0459a1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0459a1"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0459a1.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0459a1.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NORTHERN TRAINS LIMITED"
published: "2025-01-29"
---

# Media Planning and Buying Services

Buyer: NORTHERN TRAINS LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-0459a1

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0459a1.json)

## Summary

Northern Trains Limited is seeking an experienced advertising media planning and buying agency to coordinate Core Media plans covering a range of above-the-line activities including TV, Radio, Digital Out-of-Home, cinema, and Video on Demand, as well as paid digital display advertising for awareness, acquisition, and retention. This procurement process falls under the services category with CPV code 79341000 (Advertising services). The procurement is currently at the tender stage, with submissions due by 12:00 pm on 14 June 2024. The contract is to be awarded for an initial period of two years with the possibility of two one-year extensions, making a maximum potential period of four years. The procurement follows a negotiated procedure with prior call for competition, and the project will be located in the United Kingdom.

This tender offers substantial opportunities for advertising agencies experienced in the media planning and buying sector. Businesses specialising in multi-platform advertising campaigns, including traditional and digital media, will find this contract particularly advantageous for growth. With a projected contract value of £16,480,000, it provides significant financial opportunities and the potential for a long-term partnership with Northern Trains Limited. Companies that have a robust portfolio in coordinating diverse media campaigns and are adept at using both above-the-line and digital advertising methods will be well-suited to compete for this contract.

## Notice

Northern Trains Limited (Northern) are looking for an experienced advertising media planning & buying agency to co-ordinate Core Media plans covering all above the line activity (including but not limited to TV, Radio, DOOH, other ambient OOH formats, cinema and Video on Demand) as well as paid digital display advertising be it for awareness, acquisition or retention purposes.

### Lot Information

Lot 1

Northern Trains Limited (Northern) are looking for an experienced advertising media planning & buying agency to co-ordinate Core Media plans covering all above the line activity (including but not limited to TV, Radio, DOOH, other ambient OOH formats, cinema and Video on Demand) as well as paid digital display advertising be it for awareness, acquisition or retention purposes. NTL is conducting this procurement using the negotiated procedure in accordance with regulation 47 of the Utilities Contracts Regulations 2016. Following the ITN Stage, NTL proposes to enter into one contract with the successful Tenderer for an initial period of 2 years and optional extension for a further period of two (2) years, to be taken in one (1) year periods, for a maximum potential period of four (4) years.

Renewal: Following the ITN Stage, NTL proposes to enter into one contract with the successful Tenderer for an initial period of 2 years and two optional extension periods of one (1) year , for a maximum potential period of four (4) years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/003034-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Jan 2025 |
| Submission deadline | 14 Jun 2024 |
| Future notice date | Not specified |
| Award date | 3 Jan 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £16,480,000 |
| Lots value | £16,480,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NORTHERN TRAINS LIMITED |
| Locality | YORK |
| Post town | York |
| Postcode | YO1 6JT |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE2 North Yorkshire |
| ITL 3 | TLE21 York |
| Local authority | York |
| Electoral ward | Micklegate |
| Westminster constituency | York Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AMS MEDIA GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 29 Jan 2025 at 19:05 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/003034-2025
- 14 May 2024 at 18:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/015372-2024

## Notice URLs

- http://www.northernrailway.co.uk
- https://www.delta-esourcing.com/
- https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=921309256
- https://www.delta-esourcing.com/respond/HH83TG95BM

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0459a1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0459a1.json.