--- title: "Digital Signage Project- Advertising Concession" ocid: "ocds-h6vhtk-046e17" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-046e17" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-046e17.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-046e17.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "LONDON LEGACY DEVELOPMENT CORPORATION" published: "2024-06-06" --- # Digital Signage Project- Advertising Concession Buyer: LONDON LEGACY DEVELOPMENT CORPORATION Current stage: Planning OCID: ocds-h6vhtk-046e17 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-046e17) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-046e17.json) ## Summary The London Legacy Development Corporation (LLDC) is planning a Digital Signage Project - Advertising Concession in London to improve wayfinding across the Queen Elizabeth Olympic Park (QEOP) and create commercial opportunities. The procurement stage is currently planned, with a deadline for interested parties to register by Friday 21 June 2024 at 15:00. The project entails placing an advertising concession to commence from October 2024, with a total value of £62.6 million over 10 years. This tender by LLDC presents an opportunity for businesses specialising in advertising and marketing services, advertising consultancy, signage, and installation and maintenance of digital assets. Companies with expertise in managing advertising campaigns and display screens are well-suited to bid for this tender. The project aims to enhance user experience at QEOP and generate revenue through commercial advertising, offering a long-term partnership for the concessionaire and LLDC. ## Notice London Legacy Development Corporation (LLDC) digital signage project is to build on and extend the general principles of the 2013 Wayfinding Strategy incorporating new digital assets to improve wayfinding across the Queen Elizabeth Olympic Park (QEOP), supporting the estate management in making the park safe, accessible, and inclusive for all users, while providing new commercial opportunities to support the long-term financial sustainability of QEOP. LLDC is seeking to place an advertising concession with a concessionaire to commence from October 2024 to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and LLDC Before the release of the Contract Notice, LLDC wishes to gauge interest from the marketplace and request that interested parties register express interest via emailing roberthughes@londonlegacy.co.uk by Friday 21 June 2024- 15.00. LLDC also welcome questions from potential Bidders that may wish to engage with the Authority on understanding more about the project as LLDC are keen to encourage suppliers with the capability, appetite, and capacity to bid. All questions and answers will be provided as part of the forthcoming procurement. ### Lot Information Lot 1 London Legacy Development Corporation (LLDC) is seeking to place an advertising concession with a concessionaire to commence October 2024 to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and LLDC. LLDC currently envisage that a concession will be awarded to one organisation for the supply of screens, invitation of sponsorship, manufacture, build and installation of the new digital assets in line with LLDC specification to improve way finding across the Park, as well as the selling of advertising. In total there are 19 locations and 41 Light Emitting Diode (LED screens) suitable for dynamic messaging ranging from 48 sheet billboard (road facing locations) to 6 sheet multi directional digital assets. Out of the 19 locations nine locations will be solely wayfinding and 10 locations will be for commercial advertising. Existing digital inventory within the London Aquatic Centre (LAC) and other locations within the Park is also included. The concessionaire will be responsible for the posting/scheduling of adverts and messages and the installation and maintenance of all digital assets. Additional information: For avoidance of doubt, the value stated herein is for the full 10 years (120 months). The initial contract duration will be for 7 years with the option to extend for an additional three years. The value comprises PS6.6 million Capital Expenditure (CAPEX) and forecasted gross revenue of PS56 million. The concessionaire will pay LLDC a share of the gross revenue. The CAPEX will be funded by LLDC. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/017639-2024 | | Notice type | Planning Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 6 Jun 2024 | | Submission deadline | Not specified | | Future notice date | 30 Jun 2024 | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £62,600,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planned | | Lots status | Planned | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | LONDON LEGACY DEVELOPMENT CORPORATION | | Locality | UK-LONDON | | Post town | East London | | Postcode | E20 1JN | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI41 Hackney and Newham | | Local authority | Newham | | Electoral ward | Stratford Olympic Park | | Westminster constituency | Stratford and Bow | | Delivery location | TLI41 Hackney and Newham | ## CPV Codes ### Divisions - 30 - Office and computing machinery, equipment and supplies except furniture and software packages - 31 - Electrical machinery, apparatus, equipment and consumables; lighting - 34 - Transport equipment and auxiliary products to transportation - 50 - Repair and maintenance services - 51 - Installation services (except software) - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 30231300 - Display screens - 31523200 - Permanent message signs - 34928470 - Signage - 50312600 - Maintenance and repair of information technology equipment - 51110000 - Installation services of electrical equipment - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341100 - Advertising consultancy services - 79341200 - Advertising management services - 79341400 - Advertising campaign services ## Release History - 6 Jun 2024 at 15:05 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/017639-2024 ## Notice URLs - https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=866688650 - https://www.queenelizabetholympicpark.co.uk/our-story ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-046e17. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-046e17.json.