---
title: "RB737 Media Buying Framework"
ocid: "ocds-h6vhtk-046e92"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-046e92"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-046e92.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-046e92.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "LEEDS BECKETT UNIVERSITY"
published: "2024-12-03"
---

# RB737 Media Buying Framework

Buyer: LEEDS BECKETT UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-046e92

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## Summary

Leeds Beckett University has completed the procurement process for the "RB737 Media Buying Framework," targeting the advertising and marketing services sector. This framework, under the open procurement method, involved an extensive process including strategic planning, media buying, campaign management, and performance tracking. The tender was open for national and international media buying, categorised under CPV 79340000 and located in Leeds, UKE42. Notable key dates include the tender period ending on 11th July 2024 and contract signing on 2nd December 2024. The awarded contract is valued at GBP 630,000, with Education Cubed being the successful supplier.

This tender presents significant opportunities for businesses specialising in advertising and marketing services, particularly those adept at strategic media planning and effective campaign management across multiple channels. SMEs are especially encouraged to engage, as the procurement criteria highlight suitability for smaller economic operators. Companies capable of providing innovative advertising solutions, robust performance reporting, and budget management could find this framework beneficial for expanding their business footprint both domestically and internationally through dedicated strategic partnerships.

## Notice

Leeds Beckett University are looking for suppliers that can provide Media Buying both nationally and internationally.

### Lot Information

UK Media Buying

*Strategic Planning and Research: Develop comprehensive media strategies that align with the university's goals, ensuring maximum reach and impact. *Media Buying and Negotiation: Procure advertising space across various channels (digital, print, outdoor, social media, etc.) at the best rates through effective negotiation with media suppliers. Channels include, but are not limited to, Google Search, Meta, TikTok, GDN, YouTube and Snapchat) *Campaign Management: Oversee the execution of campaigns. *Performance Tracking and Reporting: Provide detailed analytics and reports on campaign performance, including metrics such as impressions, engagement, conversion rates, and ROI, with access to live dashboards for real-time monitoring. *Budget Management: Efficiently allocate and manage the university's media budget, ensuring cost-effectiveness and optimal resource utilisation. *Media Strategy Optimisation: Continuously assess and refine media strategies based on performance data and market trends to improve future campaign outcomes. *Innovative Solutions: Stay updated with the latest media trends and technologies to offer innovative advertising solutions that can enhance the university's visibility and engagement. Additional information: To respond to this opportunity please click here: https://neupc.delta-esourcing.com/respond/Z2CA68C894

Renewal: 2 year framework with a 2 year extension available

International Media Buying

*Strategic Planning and Research: Develop comprehensive media strategies that align with the university's goals, ensuring maximum reach and impact. *Media Buying and Negotiation: Procure advertising space across various channels (digital, print, outdoor, social media, etc.) at the best rates through effective negotiation with media suppliers. *Campaign Management: Oversee the execution of campaigns. *Performance Tracking and Reporting: Provide detailed analytics and reports on campaign performance, including metrics such as impressions, engagement, conversion rates, and ROI, with access to live dashboards for real-time monitoring. *Budget Management: Efficiently allocate and manage the university's media budget, ensuring cost-effectiveness and optimal resource utilisation. *Media Strategy Optimisation: Continuously assess and refine media strategies based on performance data and market trends to improve future campaign outcomes. *Innovative Solutions: Stay updated with the latest media trends and technologies to offer innovative advertising solutions that can enhance the university's visibility and engagement.

Renewal: 2 year framework with a 2 year extension available

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/038954-2024 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Dec 2024 |
| Submission deadline | 11 Jul 2024 |
| Future notice date | Not specified |
| Award date | 2 Dec 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,200,000 |
| Lots value | £1,240,000 |
| Awards value | Not specified |
| Contracts value | £630,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LEEDS BECKETT UNIVERSITY |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS1 3HE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | TLE42 Leeds |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EDUCATION CUBED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services

## Release History

- 3 Dec 2024 at 16:05 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/038954-2024
- 10 Jun 2024 at 11:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/017832-2024

## Notice URLs

- http://www.leedsbeckett.ac.uk
- https://neupc.delta-esourcing.com/delta/viewNotice.html?noticeId=907188745
- https://neupc.delta-esourcing.com/respond/Z2CA68C894
- https://www.delta-esourcing.com/tenders/UK-UK-Leeds:-Advertising-and-marketing-services./Z2CA68C894

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-046e92. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-046e92.json.