---
title: "Brand Health and Campaign Tracking Services"
ocid: "ocds-h6vhtk-047112"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-047112"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-047112.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-047112.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "ORDNANCE SURVEY LIMITED"
published: "2025-02-06"
---

# Brand Health and Campaign Tracking Services

Buyer: ORDNANCE SURVEY LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-047112

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-047112)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-047112.json)

## Summary

Ordnance Survey Limited, the UK's mapping agency, issued a tender for "Brand Health and Campaign Tracking Services" under the Market Research Services category (CPV: 79310000). The procurement, conducted through an open procedure, aimed at selecting a market research agency to provide quantitative brand tracking research. Located in Southampton (UKJ32), the tender was active as of 19th June 2024, with submissions closing on 5th August 2024. The contract is for an initial term of two years, with the possibility of three one-year extensions, totaling up to five years. The total contract value is £522,000.

This tender presents significant opportunities for businesses specialising in marketing and brand research, particularly those with experience in assessing brand health and campaign effectiveness. Companies with advanced methodologies for measuring brand funnel metrics and deriving actionable insights would find this opportunity particularly appealing. Likewise, firms focusing on geospatial services and geographic information systems (GIS) can leverage their expertise to support Ordnance Survey’s ambition of enhancing its brand visibility and effectiveness across its leisure customers, public sector decision-makers, and business customers.

## Notice

Ordnance Survey Ltd is Britain's mapping agency and is responsible for the surveying, production, maintenance and marketing of a wide range of geographic information, relied on by government, business and individuals. Further information on us can be found on our website.OS requires a market research agency that can conduct quantitative brand tracking research into a clear report with actionable recommendations for how to improve. This research should not seek to duplicate our existing customer sentiment programme which already captures perceptions of OS amongst our current customers.The term of the contract will be for 2 years, with an option to extend the contract annually for a further 3 years.

### Lot Information

Lot 1

Ordnance Survey Ltd is Britain's mapping agency and is responsible for the surveying, production, maintenance and marketing of a wide range of geographic information, relied on by government, business and individuals. Further information on us can be found on our website http://www.os.uk. OS is a private limited company (company registration number 09121572), and the entire share capital is owned by the Department for Science, Innovation and Technology. Research Brief: Measuring Ordnance Surveys' brand health and campaign success. Project Background Ordnance Survey (OS) trusted location data and expertise is helping to build a modern digital Britain, which can show the world how to see a better place; by creating sustainable, healthy, and connected societies. Whether it's helping more people to enjoy healthier lives outdoors, managing climate change risk, or connecting people to public services, our customers use location intelligence to get a greater understanding of the places where we live and work. We have bold ambitions and an exciting vision for our future: To be recognised as world leaders in geospatial services, creating location insight for positive impact. There are three customer groups that are critical to achieving our vision and that will ensure our future success and growth: * Leisure customers (those seeking to have fun outside); * Public Sector decision makers (those requiring location-based information to inform decisions); and * Business customers (those seeking to build solutions using Ordnance Survey data or using data to inform decisions). OS campaigns and marketing activities for 2024 are focused on growing the use of our data and services amongst these audiences by increasing awareness of what we can offer and what we do. To understand the success of our marketing activities, OS is seeking an innovative research agency with an established approach to measuring brand funnel metrics and other brand health indicators with a view to understanding the return on investment from campaign activities being conducted over the next 5 years. OS requires a market research agency that can conduct quantitative brand tracking research into a clear report with actionable recommendations for how to improve. This research should not seek to duplicate our existing customer sentiment programme which already captures perceptions of OS amongst our current customers.The duration of the contract is two years with the option to extend for a further three years, subject to performance. The total contract value is PS522,000. OS cannot guarantee volume or spend.

Options: The term of the contract will be for 2 years, with an option to extend the contract annually for a further 3 years. Therefore if all extensions were taken the full term of the contract would be for 5 years.

Renewal: The term of the contract will be for 2 years, with an option to extend the contract annually for a further 3 years. Therefore if all extensions were taken the full term of the contract would be for 5 years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/003995-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Feb 2025 |
| Submission deadline | 5 Aug 2024 |
| Future notice date | Not specified |
| Award date | 6 Feb 2025 |
| Contract period | Not specified |
| Recurrence | Estimated timing for further notices to be published: 2 to 3years |

## Values

| Field | Value |
| --- | --- |
| Tender value | £522,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £507,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ORDNANCE SURVEY LIMITED |
| Additional buyers | EUROPEAN UNION |
| Locality | SOUTHAMPTON |
| Post town | Southampton |
| Postcode | SO16 0AS |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ36 Central Hampshire |
| Local authority | Test Valley |
| Electoral ward | Chilworth, Nursling & Rownhams |
| Westminster constituency | Romsey and Southampton North |
| Delivery location | TLJ South East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BRAND IGNITE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 6 Feb 2025 at 15:02 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/003995-2025
- 19 Jun 2024 at 11:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/018882-2024

## Notice URLs

- http://www.in-tendhost.co.uk/os
- http://www.os.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-047112. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-047112.json.