--- title: "Media & Creative Services" ocid: "ocds-h6vhtk-047236" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-047236" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-047236.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-047236.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "THE MINISTER FOR THE CABINET OFFICE ACTING THROUGH CROWN COMMERCIAL SERVICE (CCS)" published: "2024-06-24" --- # Media & Creative Services Buyer: THE MINISTER FOR THE CABINET OFFICE ACTING THROUGH CROWN COMMERCIAL SERVICE (CCS) Current stage: Planning OCID: ocds-h6vhtk-047236 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-047236) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-047236.json) ## Summary The Crown Commercial Service is planning a tender opportunity for Media & Creative Services, targeting the marketing and advertising industry. This procurement process, known as RM6364, aims to provide services to central government departments and other UK public sector bodies. The contract is valued at £1.4 billion over 4 years. The tender initiation type is planned, and interested agencies will need to engage in market sessions from July 2024 onwards. The final agreement will replace existing contracts expiring in 2025, offering growth opportunities for businesses in the advertising and marketing sector. The procurement process is led by the Minister for the Cabinet Office acting through the Crown Commercial Service. Interested parties are required to utilise an eSourcing system for this competition. The tender, set to take place in 2025, will involve multiple lots catering to various marketing and communication capabilities. Businesses providing advertising, marketing, creative design, and related services would be well-suited to compete in this planned tender, which aims to enhance options for government clients while expanding opportunities for suppliers across different sectors and markets. ## Notice Crown Commercial Service, as the Authority, intends to put in place an agreement for the provision of Media & Creative Services to be utilised by Central Government Departments and all other UK Public Sector Bodies, including Local Authorities, Health, Police, Fire and Rescue, Education and Devolved Administrations. It is intended that this commercial agreement will be the recommended vehicle for all Media & Creative Services required by UK Central Government Departments. This agreement replaces RM6123 Media Services which expires in December 2025. This agreement also replaces RM6125 Campaign Solutions 2 which expires in September 2025. The lotting structure of this framework will be determined as a result of market engagement Further information is included in the Additional Information section VI.3. ### Lot Information Lot 1 The Marketing & Communications Category (Marcomms) oversees 3 active Agreements covering the spectrum of Marketing and Communications capabilities delivering vital awareness, behavioural change and recruitment programmes and campaigns. The total contract value will be up to cPS2bn, including the largest Media Buying agreement in the UK. It should be noted that whilst the majority of our customers focus on the UK, that c10% of the spend is focussed on markets beyond our shores. https://www.crowncommercial.gov.uk/agreements/category/marcomms-research The Agreements are time bound, and typically have a fixed roster of suppliers. The Framework may be broken into Lots, to reflect more granular or specific requirements. In 2025 we will be taking the below framework agreements to market: Media Services (RM6213) Campaign Solutions (RM6125) Our aspiration is to put in place an Agreement(s) that continue to deliver excellent options for our Central Government customer base, but are even more attractive to the Wider Public Sector so that the benefits our suppliers and agencies bring can be delivered more broadly. Communications Marketplace (RM6124) - has been extended until September 2027. We will take feedback during this market engagement period to enhance the current offering, however, we will focus strategically on the replacement of this in 2025/2026. As we develop the replacement routes for these critical Framework agreements, we are engaging key stakeholder groups. Key Stakeholder groups include; 1. Business Partner - Government Communication Service - a pioneer in shaping the future solutions for public sector clients 2. Other Government and Public Sector Customers - Existing and potential 3. Agencies - Existing and potential agencies, including Holding Companies 4. Industry Bodies - including ISBA, IPA Additional information: This lot is for holding structure only. The final lot structure will be determined as part of market engagement. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/019326-2024 | | Notice type | Planning Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 24 Jun 2024 | | Submission deadline | Not specified | | Future notice date | 8 Jan 2025 | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £1,400,000,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planned | | Lots status | Planned | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE MINISTER FOR THE CABINET OFFICE ACTING THROUGH CROWN COMMERCIAL SERVICE (CCS) | | Locality | LIVERPOOL | | Post town | Liverpool | | Postcode | L3 9PP | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD7 Merseyside | | ITL 3 | TLD72 Liverpool | | Local authority | Liverpool | | Electoral ward | City Centre North | | Westminster constituency | Liverpool Riverside | | Delivery location | Not specified | ## CPV Codes ### Divisions - 22 - Printed matter and related products - 72 - IT services: consulting, software development, Internet and support - 79 - Business services: law, marketing, consulting, recruitment, printing and security - 92 - Recreational, cultural and sporting services ### Codes - 22462000 - Advertising material - 72412000 - Electronic mail service provider - 72413000 - World wide web (www) site design services - 72416000 - Application service providers - 72420000 - Internet development services - 72421000 - Internet or intranet client application development services - 72422000 - Internet or intranet server application development services - 72590000 - Computer-related professional services - 79200000 - Accounting, auditing and fiscal services - 79311000 - Survey services - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341100 - Advertising consultancy services - 79341200 - Advertising management services - 79341400 - Advertising campaign services - 79342000 - Marketing services - 79342100 - Direct marketing services - 79413000 - Marketing management consultancy services - 79415200 - Design consultancy services - 79416000 - Public relations services - 79416100 - Public relations management services - 79416200 - Public relations consultancy services - 79430000 - Crisis management services - 79512000 - Call centre - 79821100 - Proofreading services - 79822300 - Typesetting services - 79822500 - Graphic design services - 79933000 - Design support services - 79961000 - Photographic services - 79962000 - Photograph processing services - 92100000 - Motion picture and video services - 92200000 - Radio and television services - 92312211 - Writing agency services ## Release History - 24 Jun 2024 at 14:40 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/019326-2024 ## Notice URLs - https://crowncommercialservice.bravosolution.co.uk - https://www.contractsfinder.service.gov.uk/Notice/535ed5ac-12e9-4b31-b2f6-72e06ba0d16b - https://www.crowncommercial.gov.uk/agreements/RM6364 - https://www.crowncommercial.gov.uk/agreements/category/marcomms-research - https://www.gov.uk/ccs ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-047236. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-047236.json.