--- title: "TEN-2324-001 Digital Media Services for a test and learn Programmatic Campaign" ocid: "ocds-h6vhtk-047c13" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-047c13" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-047c13.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-047c13.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "NATIONAL EMPLOYMENT SAVINGS TRUST (NEST)" published: "2024-07-09" --- # TEN-2324-001 Digital Media Services for a test and learn Programmatic Campaign Buyer: NATIONAL EMPLOYMENT SAVINGS TRUST (NEST) Current stage: Tender OCID: ocds-h6vhtk-047c13 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-047c13) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-047c13.json) ## Summary The National Employment Savings Trust (NEST) has issued a tender for Digital Media Services for a test and learn Programmatic Campaign with a value of £300,000. The campaign aims to increase engagement with members through digital advertising and drive specific actions. The tender is currently in the planning stage with a submission deadline of 8th August 2024. This opportunity suits businesses providing advertising consultancy, marketing services, and marketing management consultancy. The selected supplier will cover campaign strategy, media planning & buying, and creative development & production. Businesses adept at digital advertising and campaign activation are well-suited to compete for this tender issued by NEST in the United Kingdom. ## Notice By the nature of auto enrolment, the majority of our members are generally disengaged. They are enrolled by their employer, meaning that they don't actively choose us, or have to actively engage with their pension scheme to start saving. Despite the size of our member base (13 million total members), awareness of Nest is very low; unprompted brand awareness currently stands at only 3%, at UK population level. And a significant number of Nest members aren't aware that they have a pension pot with Nest. One of Nest's strategic priorities is to increase the proportion of members engaging with their online accounts, by means of activating their accounts or logging into their accounts at least once a year. Nest is not currently able to use digital advertising on an always-on basis. Instead, we have been taking a test and learn campaign approach to understand how programmatic digital advertising can best be used to reach our members online and drive specific actions from them. We have so far conducted two test campaigns in 2022 and 2023, which were successful, resulting in conversions which were double our original target. We are now looking to implement our third programmatic test and are seeking a supplier to work us on this ### Lot Information Lot 1 : The primary objective of this campaign is to encourage disengaged Nest members to log into their Nest account. This would be reflected with an increase in members activating their accounts and/or logging in. Target audience Campaign goal Members who haven't activated their online account Account activation (log in for the first time) Members who haven't visited the Nest website and haven't logged into their account for over 12 months Account log in As these would be transactional and straight-forward methods of measuring the campaign's success, how we evidence other forms of engagement is to be suggested by the appointed agency - Options: Option 1 : To cover campaign strategy & delivery, media planning & buying, and creative development & production Option 2: To cover campaign strategy & delivery, and media planning & buying ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/020978-2024 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 9 Jul 2024 | | Submission deadline | 8 Aug 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £300,000 | | Lots value | £300,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | NATIONAL EMPLOYMENT SAVINGS TRUST (NEST) | | Locality | LONDON | | Post town | East London | | Postcode | E14 4PU | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI42 Tower Hamlets | | Local authority | Tower Hamlets | | Electoral ward | Canary Wharf | | Westminster constituency | Poplar and Limehouse | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341100 - Advertising consultancy services - 79342000 - Marketing services - 79413000 - Marketing management consultancy services ## Release History - 9 Jul 2024 at 16:54 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/020978-2024 ## Notice URLs - https://nesttenders.bravosolution.co.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-047c13. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-047c13.json.