--- title: "Digital Advertising Concession" ocid: "ocds-h6vhtk-047c15" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-047c15" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-047c15.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-047c15.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "LONDON LEGACY DEVELOPMENT CORPORATION" published: "2024-07-09" --- # Digital Advertising Concession Buyer: LONDON LEGACY DEVELOPMENT CORPORATION Current stage: Tender OCID: ocds-h6vhtk-047c15 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-047c15) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-047c15.json) ## Summary The London Legacy Development Corporation (LLDC) is seeking to place a digital advertising concession for the Queen Elizabeth Olympic Park, aiming to improve wayfinding and create commercial opportunities. The procurement process is currently at the tender stage, with a contract value of £62.6 million over 10 years. The deadline for tender submissions is September 4th, 2024, and the project location covers Hackney and Newham in London. This tender presents an opportunity for businesses in the advertising and marketing services industry to compete for a concession agreement for digital signage. Suitable businesses would be those capable of providing screens, sponsorship, manufacture, installation, and advertising services. The concession is expected to span 10 years, with potential for a 3-year extension. Interested suppliers should review the procurement documents for submission criteria and contract terms. ## Notice London Legacy Development Corporation (LLDC) digital signage project is to build on and extend the general principles of the 2013 Wayfinding Strategy incorporating new digital assets to improve wayfinding across the Queen Elizabeth Olympic Park (QEOP), supporting the estate management in making the park safe, accessible, and inclusive for all users, while providing new commercial opportunities to support the long-term financial sustainability of QEOP. LLDC is seeking to place an advertising concession with a concessionaire to commence from October 2024 to create a long-term revenue generating opportunity. Capital estimated around PS6M and the revenue is the PS56,6m ### Lot Information Lot 1 LLDC is seeking to place an advertising concession with a concessionaire to commence October 2024 to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and LLDC.LLDC currently envisage that a concession will be awarded to one organisation for the supply of screens, invitation of sponsorship, manufacture, build and installation of the new digital assets in line with LLDC specification to improve way finding across the Park, as well as the selling of advertising. In total there are 19 locations and 41LED screens suitable for dynamic messaging ranging from 48 sheet billboard (road facing locations) to 6 sheet multi directional digital assets. Additional information: The value stated herein is for the full 10 years (120 months). The initial contract duration will be for 7 years with the option to extend for an additional three years. The value comprises PS6.6 million Capital Expenditure and forecasted gross revenue of PS56 million. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/020980-2024 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 9 Jul 2024 | | Submission deadline | 4 Sep 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £62,600,000 | | Lots value | £62,600,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | LONDON LEGACY DEVELOPMENT CORPORATION | | Locality | LONDON | | Post town | South West London | | Postcode | SW18 4LS | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI34 Wandsworth | | Local authority | Wandsworth | | Electoral ward | Wandsworth Town | | Westminster constituency | Putney | | Delivery location | TLI41 Hackney and Newham | ## CPV Codes ### Divisions - 31 - Electrical machinery, apparatus, equipment and consumables; lighting - 34 - Transport equipment and auxiliary products to transportation - 50 - Repair and maintenance services - 51 - Installation services (except software) - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 31523200 - Permanent message signs - 34928470 - Signage - 50312600 - Maintenance and repair of information technology equipment - 51110000 - Installation services of electrical equipment - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341100 - Advertising consultancy services - 79341200 - Advertising management services - 79341400 - Advertising campaign services ## Release History - 9 Jul 2024 at 18:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/020980-2024 ## Notice URLs - https://www.delta-esourcing.com/respond/9U297563SN - https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./9U297563SN - https://www.queenelizabetholympicpark.co.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-047c15. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-047c15.json.