---
title: "Contract for the Provision of Integrated Mass Media, Creative and Advertising Agency for Fresh & Balance"
ocid: "ocds-h6vhtk-047e61"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-047e61"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-047e61.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-047e61.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "COUNTY DURHAM AND DARLINGTON NHS FOUNDATION TRUST"
published: "2025-01-31"
---

# Contract for the Provision of Integrated Mass Media, Creative and Advertising Agency for Fresh & Balance

Buyer: COUNTY DURHAM AND DARLINGTON NHS FOUNDATION TRUST  
Current stage: Award  
OCID: ocds-h6vhtk-047e61

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## Summary

The County Durham and Darlington NHS Foundation Trust has awarded a contract for the provision of integrated mass media, creative and advertising agency services for the Fresh & Balance programme. This contract, a critical initiative to reduce tobacco and alcohol harm in the North East, is categorised under advertising and marketing services (CPV 79340000). The procurement, which follows an open procedure, was in the award stage as of 31 January 2025, with the contract being signed on the same date. The project aims to deliver comprehensive campaigns, including planning, media delivery, and the creation of both digital and print collateral, over a 60-month period with optional extensions of 3 x 12 months. The awarded contract is valued at GBP 6,000,000 and will primarily be executed in the UKC region.

This procurement offers significant growth opportunities for businesses specialising in mass media, creative services, and advertising, particularly those with experience in public health campaigns. Companies proficient in delivering integrated marketing solutions and capable of providing a full range of services, including campaign planning, execution, and support across various media, will find this tender well-suited to their capacities. The County Durham and Darlington NHS Foundation Trust's need for flexible and comprehensive marketing solutions ensures a steady flow of varied and impactful work, making this an excellent opportunity for businesses to expand their portfolio and influence in the health promotion sector.

## Notice

Fresh and Balance is the North East's integrated programme for reducing tobacco and alcohol harm in the region. Our remit is to reduce smoking rates and the harm caused by tobacco and alcohol amongst our local population and key audiences using a multi-strand approach based on best national and international evidence. This includes mass media campaigns, campaigning and advocacy, effective internal communications, and making voices heard on the national stage to politicians and decision makers. A key element of work is the design and delivery of integrated campaigns from the first set of designs to media planning and delivery, as well as a support strand with printed and digital collateral and web support. This will form the bulk of agency support with the flexibility of a full service agency who can deliver other marketing specialist services as and when needed. It is contract for 60 months with optional extension of 3 X 12 months.

### Lot Information

Lot 1

Fresh and Balance is the North East's integrated programme for reducing tobacco and alcohol harm in the region. Our remit is to reduce smoking rates and the harm caused by tobacco and alcohol amongst our local population and key audiences using a multi-strand approach based on best national and international evidence. This includes mass media campaigns, campaigning and advocacy, effective internal communications, and making voices heard on the national stage to politicians and decision makers.A key element of work is the design and delivery of integrated campaigns from the first set of designs to media planning and delivery, as well as a support strand with printed and digital collateral and web support. This will form the bulk of agency support with the flexibility of a full service agency who can deliver other marketing specialist services as and when needed. The contract for 60 months with optional extension of 3 X 12 months.The contract is not a guarantee of continual work and the budget set at a level to accommodate potential future work if elements of the programme were expanded within the timeframe. It will be subject to 1/ continued funding for the Fresh and Balance programme 2/ the requirements as and when for campaigns subject to our budget allocations and 3/ three months' notice of termination convenice of the contract.

Options: Optional extension of 3 X 12 months

Renewal: Optional extension of 3 X 12 months.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/003259-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Jan 2025 |
| Submission deadline | 23 Aug 2024 |
| Future notice date | Not specified |
| Award date | 31 Jan 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £6,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | COUNTY DURHAM AND DARLINGTON NHS FOUNDATION TRUST |
| Locality | DARLINGTON |
| Post town | Darlington |
| Postcode | DL3 6HX |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC3 Tees Valley |
| ITL 3 | TLC33 Darlington |
| Local authority | Darlington |
| Electoral ward | Pierremont |
| Westminster constituency | Darlington |
| Delivery location | TLC North East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STORY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 31 Jan 2025 at 12:07 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/003259-2025
- 18 Jul 2024 at 09:52 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/022215-2024

## Notice URLs

- https://cddft.nhs.uk/
- https://www.cardea.nhs.uk/Cardea/DisplayModules/TradeModules/Negotiations/Opportunities/ViewOpportunityEvent.aspx?EventID=4630&Culture=en-GB

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-047e61. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-047e61.json.