---
title: "International Managed Services"
ocid: "ocds-h6vhtk-048336"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-048336"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-048336.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-048336.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "CARDIFF UNIVERSITY"
published: "2024-07-22"
---

# International Managed Services

Buyer: CARDIFF UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-048336

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## Summary

Cardiff University has completed a procurement process for the provision of international managed services aimed at strategic marketing management. The contracting process falls under the services category (CPV: 79413000) and is geographically centred in Cardiff (UKL). The aim of this tender is to execute a multi-year marketing campaign to increase international student enrolments. The contract was awarded to IDP Connect Ltd without a prior call for competition, justified by the absence of competition for technical reasons. The contract, valued at £199,600, was signed on 29th June 2024.

This tender presents significant opportunities for businesses specialising in international marketing and consultancy services, particularly those with experience in educational marketing. Companies capable of delivering comprehensive media, social media marketing, advertising, content creation, and network engagement services would be well-placed to compete for future tenders of this nature. Additionally, businesses that can provide client success sessions and detailed reporting and analysis stand to benefit from similar contracts with educational institutions looking to expand their global presence.

## Notice

A multi-year strategic marketing campaign which supports Cardiff University and our aims to grow international numbers by implementing and managing marketing activity to generate interest, awareness and enquiries into IDP offices from key markets. This activity is part of a wider institutional objective to shape the international student cohort and diversify away from the 'traditional' markets that Cardiff is currently strong in. Agent counsellors support these enquiries to make applications to the University, and subsequently enrol. Services include: - Media marketing - Social media marketing - Advertising - Content creation and delivery - Network engagement - Client success sessions - Client reporting, analysis and recommendations This managed service will complete the pipeline for students subsequently enrolling. It provides the opportunity to have a complete pipeline with one organisation.

### Lot Information

Lot 1

A multi-year strategic marketing campaign which supports Cardiff University and our aims to grow international numbers by implementing and managing marketing activity to generate interest, awareness and enquiries into IDP offices from key markets. This activity is part of a wider institutional objective to shape the international student cohort and diversify away from the 'traditional' markets that Cardiff is currently strong in. Agent counsellors support these enquiries to make applications to the University, and subsequently enrol. Services include: - Media marketing - Social media marketing - Advertising - Content creation and delivery - Network engagement - Client success sessions - Client reporting, analysis and recommendations This managed service will complete the pipeline for students subsequently enrolling. It provides the opportunity to have a complete pipeline with one organisation.

### Procurement Information

IDP Connect - only available supplier, as this is a unique market offering by IDP. Only IDP have a contract to recruit for Cardiff University across these markets.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/022639-2024 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Jul 2024 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 28 Jun 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £199,600 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CARDIFF UNIVERSITY |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF24 0DE |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Adamsdown |
| Westminster constituency | Cardiff East |
| Delivery location | TLL22 Cardiff and Vale of Glamorgan |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IDP CONNECT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 98 - Other community, social and personal services

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services
- 98910000 - Services specific to international organisations and bodies

## Release History

- 22 Jul 2024 at 10:11 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/022639-2024

## Notice URLs

- http://www.cardiff.ac.uk/business/why-work-with-us/for-suppliers
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0258

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-048336. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-048336.json.