---
title: "Creative Agency Services"
ocid: "ocds-h6vhtk-048359"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-048359"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-048359.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-048359.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "THE UNIVERSITY OF CUMBRIA"
published: "2024-11-05"
---

# Creative Agency Services

Buyer: THE UNIVERSITY OF CUMBRIA  
Current stage: Award  
OCID: ocds-h6vhtk-048359

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-048359)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-048359.json)

## Summary

The University of Cumbria has completed a public procurement process for "Creative Agency Services," classified under marketing management consultancy services (CPV: 79413000). This tender, identified as "25-01," was aimed at partnering with agencies to bring the university's brand to life across all its campuses in region UKD1 (North West). The procurement method used was an open procedure, and the contract, valued at £300,000, was awarded on 4th November 2024 to three suppliers: SMRS, Whistlejacket, and Shark Hartley Atkinson. The framework agreement spans three years, starting from 10th September 2024, with a potential one-year extension contingent on satisfactory performance.

This tender provides a significant opportunity for businesses specialising in marketing and creative services to collaborate with a prominent educational institution. Companies in the marketing management consultancy sector, particularly SMEs like the awarded firms, could benefit from such contracts by expanding their portfolios and gaining substantial experience in higher education branding. The focus on impactful creative interpretation aligns well with businesses skilled in innovative and strategic brand development, making them well-suited to compete in future similar tenders.

## Notice

The aim of this tender is to secure a range of experienced contractors who can work in partnership with the University of Cumbria to bring our brand to life. The framework will consist of agencies who can successfully interpret our brand and develop new and existing creative. The targeted and impactful creative will be used to support key business objectives.

### Lot Information

Lot 1

The aim of this tender is to secure a range of experienced contractors who can work in partnership with the University of Cumbria to bring our brand to life. The framework will consist of agencies who can successfully interpret our brand and develop new and existing creative. The targeted and impactful creative will be used to support key business objectives.

Renewal: 1 Year extension option subject to satisfactory contract performance

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/035775-2024 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Nov 2024 |
| Submission deadline | 21 Aug 2024 |
| Future notice date | Not specified |
| Award date | 4 Nov 2024 |
| Contract period | 9 Sep 2024 - 9 Sep 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £300,000 |
| Lots value | £300,000 |
| Awards value | Not specified |
| Contracts value | £300,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE UNIVERSITY OF CUMBRIA |
| Locality | CARLISLE |
| Post town | Carlisle |
| Postcode | CA1 2HH |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD1 Cumbria |
| ITL 3 | TLD13 Cumberland |
| Local authority | Cumberland |
| Electoral ward | Castle |
| Westminster constituency | Carlisle |
| Delivery location | TLD1 Cumbria |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 3 |
| Supplier names | SHARK HARTLEY ATKINSON; SMRS; WHISTLEJACKET |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 5 Nov 2024 at 11:56 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/035775-2024
- 24 Jul 2024 at 08:50 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/022964-2024
- 23 Jul 2024 at 08:33 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/022780-2024
- 22 Jul 2024 at 13:41 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/022697-2024

## Notice URLs

- http://in-tend.co.uk/universityofcumbria
- http://in-tendhost.co.uk/universityofcumbria/
- http://in-tendhost.co.uk/universtyofcumbria
- http://in-tendhoust.co.uk/universityofcumbria
- http://www.cumbria.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-048359. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-048359.json.