---
title: "RBGKEW1333 - Brand Extension project"
ocid: "ocds-h6vhtk-048482"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-048482"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-048482.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-048482.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "ROYAL BOTANIC GARDENS, KEW"
published: "2024-10-24"
---

# RBGKEW1333 - Brand Extension project

Buyer: ROYAL BOTANIC GARDENS, KEW  
Current stage: Award  
OCID: ocds-h6vhtk-048482

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-048482)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-048482.json)

## Summary

The Royal Botanic Gardens, Kew has awarded a contract for the "RBGKEW1333 - Brand Extension project" under the CPV classification of "Marketing management consultancy services." The awarded contract, which was signed on 4 September 2024, is valued at £144,000 including VAT, and will last for an initial duration of two years with a potential one-year extension. The project intends to develop the current Royal Botanic Gardens, Kew brand to authentically represent its mission and purpose, strengthen its global position as a world-class science and conservation organisation, and includes extending the brand strategy, creating a positioning strategy, and delivering brand stories. The tender was conducted using an open procedure, and it falls under the services category. The location specified for the project is Inner London – West. The procurement stage is now in the award phase as of 24 October 2024.

This tender presents significant opportunities for businesses in the marketing and brand consultancy sector, particularly those that can offer innovative solutions in brand strategy, positioning, and storytelling. Small and medium enterprises (SMEs) are considered suitable for this contract, providing an excellent growth opportunity for businesses looking to expand their portfolio and credibility by working with a prestigious institution like the Royal Botanic Gardens, Kew. Companies with expertise in brand development, particularly in the context of global science and conservation missions, are well-suited to compete for similar future projects.

## Notice

Develop the current Royal Botanic Gardens, Kew brand to authentically represent the mission and purpose of Royal Botanic Gardens, Kew and strengthen our global position as a world-class science and conservation organisation in need of support. The requirements are three-fold: extend our brand strategy, create a positioning strategy and deliver brand stories to help with the execution of this strategy.

### Lot Information

Lot 1

Develop the current Royal Botanic Gardens, Kew brand to authentically represent the mission and purpose of Royal Botanic Gardens, Kew and strengthen our global position as a world-class science and conservation organisation in need of support. The requirements are three-fold: extend our brand strategy, create a positioning strategy and deliver brand stories to help with the execution of this strategy.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/034581-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Oct 2024 |
| Submission deadline | 4 Sep 2024 |
| Future notice date | Not specified |
| Award date | 3 Sep 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £120,000 |
| Lots value | £120,000 |
| Awards value | Not specified |
| Contracts value | £120,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDENS, KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | TLI3 Inner London - West |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HEAVENLY GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 24 Oct 2024 at 18:05 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/034581-2024
- 25 Jul 2024 at 11:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/023192-2024

## Notice URLs

- http://www.kew.org
- https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=898321498
- https://www.delta-esourcing.com/tenders/UK-UK-Richmond:-Marketing-management-consultancy-services./AUP98289BA
- https://www.delta-esourcing.com/tenders/UK-title/AUP98289BA

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-048482. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-048482.json.