---
title: "PP-10102 Warwick Pantomime Production Services"
ocid: "ocds-h6vhtk-048598"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-048598"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-048598.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-048598.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "PP-10102 WARWICK DISTRICT COUNCIL - PANTOMIME PRODUCTION SERVICES"
published: "2025-04-04"
---

# PP-10102 Warwick Pantomime Production Services

Buyer: PP-10102 WARWICK DISTRICT COUNCIL - PANTOMIME PRODUCTION SERVICES  
Current stage: Award  
OCID: ocds-h6vhtk-048598

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-048598)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-048598.json)

## Summary

Warwick District Council has initiated a procurement process for theatrical production services under the title "PP-10102 Warwick Pantomime Production Services." This tender focuses on the theatrical production entertainment industry and is located in Leamington Spa, specifically at the Royal Spa Centre. The tender aims to secure services for producing the annual pantomime for the 2025/26, 2026/27, and 2027/28 seasons, with a possible two-year extension. The procurement stage is currently in the Tender phase with deadlines for submission on 29 August 2024, and the contract has been awarded to Imagine Theatre Ltd, valuing £829,000 over the contract period. The procurement method utilised is an open procedure under the regulations of the CELEX 32014L0024 framework.

This tender represents a substantial business growth opportunity for theatrical production companies specialising in large-scale professional productions. Suitable businesses would ideally have experience in producing high-quality theatrical productions, alongside the ability to manage complex logistics involving casting, crew management, wardrobe, scenery, and special effects. The tender also requires a robust marketing campaign, necessitating partnership skills with in-house marketing teams. SMEs and other experienced production companies can leverage this contract, which has significant potential for recurring revenue and audience growth targets, making it an attractive prospect for established players in the entertainment services sector.

## Notice

Warwick District Council is looking for a theatrical production company to produce its annual pantomime at the Royal Spa Centre in the years 2025/26, 2026/2027, 2027/28, with the possibility to extend by a further 2 years.We expect the production company to contract and pay full cast and show crew, source wardrobe, scenery, and the special effects involved in creating a full-scale professional production suited to the venue's size and scale and the regional audience.We expect a year-long ongoing marketing campaign to be associated with the production, there will need to be dedicated ongoing marketing support from the production company. This will be carried out in conjunction with the venue in-house marketing team.

### Lot Information

Lot 1

Warwick District Council is looking for a theatrical production company to produce its annual pantomime at the Royal Spa Centre in the years 2025/26, 2026/2027, 2027/28, with the possibility to extend by a further 2 years.We expect the production company to contract and pay full cast and show crew, source wardrobe, scenery, and the special effects involved in creating a full-scale professional production suited to the venue's size and scale and the regional audience.We expect a year-long ongoing marketing campaign to be associated with the production, there will need to be dedicated ongoing marketing support from the production company. This will be carried out in conjunction with the venue in-house marketing team.We expect the budget for the requirements expected of the producer to be met by the share of ticket income agreed by both parties. We estimate the contract value to be around PS250,000 annually however this will be dependent on final ticket sales and the financial deal agreed.We would expect audience attendance to increase year on year, with a target of between 90%-95% capacity per annum, and ambition for achieving 100% capacity. Gross box office income should increase by a minimum of 5% per year and pricing strategies should maximise yield potential.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/013107-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Apr 2025 |
| Submission deadline | 29 Aug 2024 |
| Future notice date | Not specified |
| Award date | 9 Oct 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,250,000 |
| Lots value | £1,250,000 |
| Awards value | Not specified |
| Contracts value | £829,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | PP-10102 WARWICK DISTRICT COUNCIL - PANTOMIME PRODUCTION SERVICES |
| Locality | LEAMINGTON SPA |
| Post town | Coventry |
| Postcode | CV32 4AA |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Leamington Clarendon |
| Westminster constituency | Warwick and Leamington |
| Delivery location | TLG13 Warwickshire CC |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IMAGINE THEATRE |

## CPV Codes

### Divisions

- 92 - Recreational, cultural and sporting services

### Codes

- 92312110 - Theatrical producer entertainment services

## Release History

- 4 Apr 2025 at 13:00 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/013107-2025
- 29 Jul 2024 at 14:45 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/023637-2024

## Notice URLs

- https://in-tendhost.co.uk/placegroup/aspx/Home
- https://www.warwickdc.gov.uk/site/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-048598. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-048598.json.