--- title: "Marketing Engagement Platform" ocid: "ocds-h6vhtk-04868f" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04868f" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04868f.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04868f.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "ORDNANCE SURVEY LTD" published: "2024-07-31" --- # Marketing Engagement Platform Buyer: ORDNANCE SURVEY LTD Current stage: Tender OCID: ocds-h6vhtk-04868f [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04868f) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04868f.json) ## Summary Ordnance Survey Ltd (OS), Britain’s national mapping agency, is initiating an open tender for a Marketing Engagement Platform intended to enhance customer communication and engagement across multiple channels. The procurement, classified under software package and information systems (CPV code 48000000), aims to support OS's ambitious growth plans in E-Commerce and OS Maps. The process is currently in the tender stage, with the contract anticipated to start on 1 November 2024 and Phase 1 integration completed by 1 March 2025. Key deadlines include the tender period closing on 2 September 2024 at 12:00 PM. The contract value is set at GBP 500,000, with a potential total duration of five years (3+1+1). This tender represents significant business growth opportunities, particularly for companies specialising in commercial off-the-shelf (COTS) marketing solutions, software development, and digital engagement tools. Firms capable of delivering sophisticated multi-channel communication platforms that can enhance user experiences and drive both sales and subscription upgrades within mobile applications and online stores are well-positioned to compete. By leveraging this opportunity, businesses can expand their market presence through collaboration with a well-established public corporation like Ordnance Survey Ltd, renowned for its role in geographic information services. ## Notice Ordnance Survey Ltd (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business, and individuals. The Consumer element of OS provides customers with products and services that help make their activity more enjoyable, accessible, and safe. From physical paper maps to outdoor accessories and popular mobile apps. Listening to customers and evolving to meet their needs is key to OS' approach in a rapidly changing world. The Consumer mission is to help more people to get outside more often so they can live longer, stay younger and enjoy life more. ### Lot Information Lot 1 Ordnance Survey Ltd (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business, and individuals. The Consumer element of OS provides customers with products and services that help make their activity more enjoyable, accessible, and safe. From physical paper maps to outdoor accessories and popular mobile apps. Listening to customers and evolving to meet their needs is key to OS' approach in a rapidly changing world. The Consumer mission is to help more people to get outside more often so they can live longer, stay younger and enjoy life more.OS is seeking to procure a Commercial off-the-shelf (COTS) Marketing Engagement Platform to improve communication with customers via multiple channels (including email, in-app notifications, and push notifications). OS would like to utilise the solution to aid its ambitious growth plans for E-Commerce and OS Maps. The outputs will enable the creation of personalised marketing content to improve the user experience within the OS Maps app and within the store to facilitate an increase in volume of both shop sales and subscription upgrades.This contract will be for three years with the option to extend annually for a further two years (3+1+1). Therefore, if all extensions were taken, the full length of the contract would be for five years. The contract start date is anticipated to be 1 November 2024, with Phase 1 integrations completed by 1 March 2025 Options: This contract will be for three years with the option to extend annually for a further two years (3+1+1). Therefore, if all extensions were taken, the full length of the contract would be for five years. The contract start date is anticipated to be 1 November 2024, with Phase 1 integrations completed by 1 March 2025. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/024047-2024 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Goods | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 31 Jul 2024 | | Submission deadline | 2 Sep 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £500,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | ORDNANCE SURVEY LTD | | Additional buyers | EUROPEAN UNION | | Locality | SOUTHAMPTON | | Post town | Not specified | | Postcode | N/A | | Country | Not specified | | ITL 1 | Not specified | | ITL 2 | Not specified | | ITL 3 | Not specified | | Local authority | Not specified | | Electoral ward | Not specified | | Westminster constituency | Not specified | | Delivery location | TLJ32 Southampton | ## CPV Codes ### Divisions - 48 - Software package and information systems ### Codes - 48000000 - Software package and information systems ## Release History - 31 Jul 2024 at 16:43 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/024047-2024 ## Notice URLs - https://in-tendhost.co.uk/os/aspx/Home - https://www.ordnancesurvey.co.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04868f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04868f.json.