---
title: "Media Agency Services"
ocid: "ocds-h6vhtk-0487f4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0487f4"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0487f4.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0487f4.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BRITISH FILM INSTITUTE"
published: "2025-03-12"
---

# Media Agency Services

Buyer: BRITISH FILM INSTITUTE  
Current stage: Award  
OCID: ocds-h6vhtk-0487f4

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0487f4.json)

## Summary

The British Film Institute (BFI) has recently concluded the procurement process for "Media Agency Services," targeting the advertising and marketing services industry category. The awarded contract, effective from 1st March 2025, is valued at £400,000 and lasts initially for two years with the possibility of a two-year extension. This procurement was conducted using a restricted procedure method and falls under the legal basis of CELEX ID 32014L0024. BFI aims to integrate comprehensive all-channel and all-business area paid media planning, campaign delivery, and optimisation focusing on digital channels, within the scope of the UKI region. Key milestones included the tender period conclusion on 5th September 2024 and the award notice on 12th March 2025.

This tender presents significant growth opportunities for businesses specialising in digital media planning and buying, particularly those experienced in handling complex, overarching brands with multiple touchpoints in the arts, heritage, film, TV, government, or education sectors. Target businesses should be able to demonstrate expertise in achieving varied KPIs and campaign metrics across multiple campaign briefs. The contract, awarded to AKA Promotions Ltd, offers a lucrative opportunity for agencies to engage with a prestigious public law entity, enhance their portfolio, and gain visibility within BFI's extensive network. The comprehensive range of services required ensures that businesses with robust digital marketing capabilities are well-suited to compete and thrive in this dynamic procurement environment.

## Notice

The BFI is seeking an experienced media agency to deliver all-channel and all-business area paid media planning, buying and campaign delivery and optimisation, with a focus on digital channels. The business areas include all under the BFI brand, nationally and internationally, but excludes Global Screen Fund and other BFI funded partner projects eg Escapes. Each business area operates with discreet KPIs and within a variety of parameters and have separate but often over-lapping audiences all engaged at some level with the BFI brand and experience. An essential requirement for a media agency is experience of working with a complex, overarching brand that operates multiple touchpoints for customers and audiences, in an arts, heritage, film, TV, government or education environment. The successful agency must be able to demonstrate previous experience of achieving a range of KPIs and campaign metrics within multiple campaign briefs, including commercial and engagement.

### Lot Information

Lot 1

BFI is seeking an experienced media planning and buying agency to deliver all-channel and all-business area paid media planning, buying and campaign delivery and optimisation, with a focus on digital channels. The business areas include all under the BFI brand, nationally and internationally, but excludes Global Screen Fund and other BFI funded partner projects eg Escapes. Each business area operates with discreet KPIs and within a variety of parameters and have separate but often over-lapping audiences all engaged at some level with the BFI brand and experience. An essential requirement for a media agency is experience of working with a complex, overarching brand that operates multiple touchpoints for customers and audiences, in an arts, heritage, film, TV, government or education environment. A successful agency must be able to demonstrate previous experience of achieving a range of KPIs and campaign metrics within multiple campaign briefs, including commercial and engagement.

Renewal: Potential 2 year extension.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/008945-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Mar 2025 |
| Submission deadline | 5 Sep 2024 |
| Future notice date | Not specified |
| Award date | 1 Mar 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £400,000 |
| Lots value | £400,000 |
| Awards value | Not specified |
| Contracts value | £400,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH FILM INSTITUTE |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1T 1LN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AKA PROMOTIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 12 Mar 2025 at 11:59 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/008945-2025
- 6 Aug 2024 at 09:56 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/024636-2024

## Notice URLs

- https://in-tendhost.co.uk/bfi/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0487f4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0487f4.json.