---
title: "Travel Rewards Mobile App to Influence Behaviour"
ocid: "ocds-h6vhtk-048bb0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-048bb0"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-048bb0.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-048bb0.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST YORKSHIRE COMBINED AUTHORITY"
published: "2025-04-23"
---

# Travel Rewards Mobile App to Influence Behaviour

Buyer: WEST YORKSHIRE COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-h6vhtk-048bb0

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-048bb0.json)

## Summary

The procurement process conducted by the West Yorkshire Combined Authority for the "Travel Rewards Mobile App to Influence Behaviour" focuses on the IT services industry, specifically software development, internet, and associated support. This procurement, executed through an open procedure and covered by the Government Procurement Agreement (GPA), was initiated to engage local communities across the West Yorkshire region by incentivising active and sustainable travel through a mobile app solution. The procurement progressed through various stages; it was in the planning phase as of August 2024, with the contract anticipated to commence in January 2025, and transitioned to the tender phase with an active status by December 2024. The procurement reached the award stage by April 2025, with BetterPoints Ltd being appointed as the supplier. The contract was signed on 14 April 2025, valued at £420,000, and set within the geographic region of Leeds, postcode LS1 2DE.

This tender offers substantial opportunities for businesses specialising in IT services and software development, particularly those focused on customer relationship management, marketing intelligence, and business intelligence solutions. Given its emphasis on engaging local communities, suppliers equipped with knowledge of the West Yorkshire region and capable of localising app features stand to benefit greatly. Small and medium-sized enterprises (SMEs) capable of developing cross-platform mobile applications which promote local business growth through travel rewards will find this tender particularly relevant. The collaborative nature of the project, including partnership opportunities with regional public, private, and community organisations, also presents an abundant landscape for networking and business expansion within the sustainable travel industry.

## Notice

West Yorkshire Combined Authority has appointed an external organisation to promote active and sustainable travel across West Yorkshire region through the provision of a rewards-based, off-the-shelf mobile App.

### Lot Information

Lot 1

West Yorkshire Combined Authority has appointed an external organisation to engage with local communities to promote active and sustainable travel through the provision of an off-the-shelf mobile App which works for all mobile operating systems, which can successfully track journeys made by a user and offer rewards for travelling on foot, by bike or on public transport. Rewards offered should be localised as much as possible within West Yorkshire and suppliers should aim to promote local business growth.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/016486-2025 |
| Notice type | Planning Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Planning, Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Apr 2025 |
| Submission deadline | 17 Jan 2025 |
| Future notice date | 10 Oct 2024 |
| Award date | 13 Apr 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £450,000 |
| Lots value | £450,000 |
| Awards value | Not specified |
| Contracts value | £420,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST YORKSHIRE COMBINED AUTHORITY |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS1 2DE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | TLE Yorkshire and The Humber, TLE4 West Yorkshire |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BETTERPOINTS |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support
- 72212445 - Customer Relation Management software development services
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 72212482 - Business intelligence software development services
- 72212517 - IT software development services
- 72262000 - Software development services

## Release History

- 23 Apr 2025 at 11:21 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/016486-2025
- 10 Dec 2024 at 20:46 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/039824-2024
- 16 Aug 2024 at 14:04 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/026173-2024

## Notice URLs

- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=88439&B=UK
- https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/103257
- https://www.westyorks-ca.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-048bb0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-048bb0.json.