---
title: "Bitesize Adaptive Learning"
ocid: "ocds-h6vhtk-049252"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-049252"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-049252.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-049252.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "THE BRITISH BROADCASTING CORPORATION (BBC)"
published: "2024-12-19"
---

# Bitesize Adaptive Learning

Buyer: THE BRITISH BROADCASTING CORPORATION (BBC)  
Current stage: Award  
OCID: ocds-h6vhtk-049252

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## Summary

The British Broadcasting Corporation (BBC) has awarded a contract for the "Bitesize Adaptive Learning" project, focusing on e-learning services, specifically targeting young learners aged 14-16 in the UK. This initiative involves piloting an adaptive learning platform to assist with GCSE exam preparations and potentially expanding to all education key stages. The awarded contract is valued at £1.5 million over a potential five-year term, with an initial one-year pilot phase funded at £200,000. The procurement was conducted via an open procedure under the Public Contracts Regulations 2015, with the award decision made on 11 November 2024. The delivery of services will be carried out by Adaptemy, operating from Dublin, Ireland.

This tender offers significant business growth opportunities for companies engaged in personalised e-learning technologies and educational service provision. Companies with robust adaptive learning platforms, interactive content delivery systems, and experience in educational progress tracking would be well-suited to compete for such contracts. The BBC’s interest in long-term engagement and potentially expanding adaptive learning across various educational stages presents a lucrative opportunity for businesses capable of delivering innovative and scalable e-learning solutions. The initial pilot and prospective extensions provide ample chances for sustained business partnerships and market expansion in the educational technology sector.

## Notice

BBC Bitesize is looking to pilot a new adaptive learning experience to address audience needs. The pilot will focus on providing this experience to young people aged 14-16 in the United Kingdom, including learners preparing for their GCSE exams. In the longer term, Bitesize hopes to launch this to all education key stages (including primary). The adaptive learning experience will adopt a micro-learning approach to both longer-term learning for each curriculum key stage and exam revision, serving up content and assessment questions best suited to each individual learner, tracking educational progress in an interactive dashboard, and providing incentives and rewards for user engagement and achievement. We are interested in working with an organisation that has established capabilities, products or services which deliver personalised adaptive learning and revision experiences for young learners.

### Lot Information

Lot 1

BBC Bitesize is looking to pilot a new adaptive learning experience to address audience needs. The pilot will focus on providing this experience to young people aged 14-16 in the United Kingdom, including learners preparing for their GCSE exams. In the longer term, Bitesize hopes to launch this to all education key stages (including primary). The adaptive learning experience will adopt a micro-learning approach to both longer-term learning for each curriculum key stage and exam revision, serving up content and assessment questions best suited to each individual learner, tracking educational progress in an interactive dashboard, and providing incentives and rewards for user engagement and achievement. We are interested in working with an organisation that has established capabilities, products or services which deliver personalised adaptive learning and revision experiences for young learners. The initial contract term is 1 year for the pilot phase with a budget of PS200K. The Contract may be extended at the BBC's discretion by up 48 months up to a maximum total contract value of PS1.5m over the total potential 5 year contract term, including the initial 1 year pilot.

Options: The contract has an initial 1 year term, plus the option to extend for up to an additional 48 months.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/041048-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Dec 2024 |
| Submission deadline | 23 Sep 2024 |
| Future notice date | Not specified |
| Award date | 11 Nov 2024 |
| Contract period | 2 Dec 2024 - 1 Dec 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,500,000 |
| Lots value | £1,500,000 |
| Awards value | Not specified |
| Contracts value | £1,500,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE BRITISH BROADCASTING CORPORATION (BBC) |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1A 1AA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | West End |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ADAPTEMY |

## CPV Codes

### Divisions

- 80 - Education and training services

### Codes

- 80420000 - E-learning services

## Release History

- 19 Dec 2024 at 16:03 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/041048-2024
- 20 Aug 2024 at 19:33 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/026569-2024

## Notice URLs

- http://www.bbc.co.uk/supplying/
- https://bbc.bravosolution.co.uk
- https://bbc.bravosolution.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-049252. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-049252.json.